What's included

• Creative Direction

  • Moodboards / Creative Boards • Visual Territories / Creative Directions • Keywords & Concept Statements • Color & Typography Exploration

• Visual Identity

  • Logo Design (Primary, Secondary, Responsive Versions) • Logomark / Symbol • Wordmark • Typography System • Color Palette • Visual Language (patterns, textures, graphic elements) • Iconography System • Photography / Imagery Style Guidelines • Motion / Animation Guidelines (when applicable)

• Brand Guidelines

  Brand Book / Style Guide • Logo Usage Guidelines • Color Specifications (CMYK, RGB, HEX, Pantone) • Typography Usage Guidelines • Grid System & Layout Principles

• Collateral

  • Business Cards • Letterhead & Stationery • Email Signature • Presentation Templates • Social Media Templates • Website Look & Feel (UI exploration) • Packaging Design (when relevant) • Marketing Materials (flyers, brochures, posters, etc.)