Visual Identity by Jean GuerreiroVisual Identity by Jean Guerreiro
Visual IdentityJean Guerreiro
Cover image for Visual Identity
A visual identity is the complete system that defines how a brand looks and communicates visually. It goes beyond a logo, including color palette, typography, imagery, and graphic elements, to create a consistent language across every touchpoint. A strong visual identity makes the brand recognizable, memorable, and aligned with its strategy, ensuring it stands out with clarity and personality.

What's included

Creative Direction
• Moodboards / Creative Boards • Visual Territories / Creative Directions • Keywords & Concept Statements • Color & Typography Exploration
Visual Identity
• Logo Design (Primary, Secondary, Responsive Versions) • Logomark / Symbol • Wordmark • Typography System • Color Palette • Visual Language (patterns, textures, graphic elements) • Iconography System • Photography / Imagery Style Guidelines • Motion / Animation Guidelines (when applicable)
Brand Guidelines
Brand Book / Style Guide • Logo Usage Guidelines • Color Specifications (CMYK, RGB, HEX, Pantone) • Typography Usage Guidelines • Grid System & Layout Principles
Collateral
• Business Cards • Letterhead & Stationery • Email Signature • Presentation Templates • Social Media Templates • Website Look & Feel (UI exploration) • Packaging Design (when relevant) • Marketing Materials (flyers, brochures, posters, etc.)
Jean's other services
Cover image for Brand Design
Brand Design$4,000
Starting at$2,500
Duration3 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Figma
Graphic Designer
Service provided by
Jean Guerreiro Porto Alegre, Brazil
59
Followers
Visual IdentityJean Guerreiro
Starting at$2,500
Duration3 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Figma
Graphic Designer
Cover image for Visual Identity
A visual identity is the complete system that defines how a brand looks and communicates visually. It goes beyond a logo, including color palette, typography, imagery, and graphic elements, to create a consistent language across every touchpoint. A strong visual identity makes the brand recognizable, memorable, and aligned with its strategy, ensuring it stands out with clarity and personality.

What's included

Creative Direction
• Moodboards / Creative Boards • Visual Territories / Creative Directions • Keywords & Concept Statements • Color & Typography Exploration
Visual Identity
• Logo Design (Primary, Secondary, Responsive Versions) • Logomark / Symbol • Wordmark • Typography System • Color Palette • Visual Language (patterns, textures, graphic elements) • Iconography System • Photography / Imagery Style Guidelines • Motion / Animation Guidelines (when applicable)
Brand Guidelines
Brand Book / Style Guide • Logo Usage Guidelines • Color Specifications (CMYK, RGB, HEX, Pantone) • Typography Usage Guidelines • Grid System & Layout Principles
Collateral
• Business Cards • Letterhead & Stationery • Email Signature • Presentation Templates • Social Media Templates • Website Look & Feel (UI exploration) • Packaging Design (when relevant) • Marketing Materials (flyers, brochures, posters, etc.)
Jean's other services
Cover image for Brand Design
Brand Design$4,000
$2,500