What's included

• Performance Thinking:

  1) Identifying and measuring the metrics that matter most: We build out a monthly / weekly, biweekly KPI sheet that indicates the success of current advertising strategy KPI sheet tracks: CTR, CPC, Landing page to click ration, CPA, CPL, CPM, etc. 2) Conversion Tracking: - With Google Tag Manager, we place pixels, and track important website actions - We also setup all conversion tracking via meta pixel, google analytics, and google tags. 3) Brand Measurement We work with leading measurement partners to execute brand lift analysis. Brand measurement can be through branded keywords search, social following, and estimate account recall on meta. 4) Detailed Targeting Clearly explained strategies to ensure we're helping you reach the right target. Targeting will be combined between on platform interests, behavior, retargeting, and data based targeting (lookalike audiences) - We will also work with you to help develop personas & avatars to target the correct demographics. Integrated Buying - We manage campaigns across major ad buying platforms: Google, Bing, pinterest, tiktok, meta, linkedin, etc. Unified Reporting - Oversee all your active media campaigns in our interactive dashboard - We will create a custom dashboard for the client paired with the KPI tracking spreadsheet - The dashboard will be used for monthly reporting and KPI tracker will ensure certain metrics are being met and to guide us what areas need focus 5) Media Optimization - Our campaign managers extract and apply insights to maximize your ROI - We live in the ad accounts: Oad accounts will be optimized multiple times per week but any major changes in strategies will be communicated to client.