Brand Strategy & Design by Cindy Li

Brand Strategy & Design by Cindy LiBrand Strategy & Design by Cindy Li

Brand Strategy & Design

Cindy Li

Starting at

1,250

About this service

Summary

This Brand Strategy & Design service is perfect for any business or individual looking to strategically refresh their branding and see an increased return on investment!

Step 1: Fill out your Brand Assessment form

Once you've filled out your Brand Assessment form and have shared more in detail about your brand, we'll hop on a Brand Assessment Call.

Step 2: Brand Assessment Call

During our call, we will go over your form in detail and I'll get to know more about your brand's purpose and mission, as well as your vision for your brand's visual identity.

Step 3: Brand Strategy Proposal

Following our call, I will send you a brand strategy proposal deck that will include your brand's strategy and two different brand identity directions to choose from.

Step 4: Brand Identity Creation

Once one of the two directions has been selected, I will begin working on your brand's visual identity. This includes a full custom logo suite, brand colors, and brand patterns or elements if applicable.

Step 5: Brand Identity Presentation

After your brand identity has been completed, I will send you your final brand identity deck, along with my thoughts.

Step 6: Brand Guide

Once you've provided any feedback and I have made all necessary revisions, I will send you your brand guide with instructions on how to utilize your new branding, as well as your logos and elements.

Deliverables

Brand strategy deck

A brand strategy deck that clearly lays out your brand's purpose, vision, positioning, targeting, and voice.

Logo suite

A custom logo suite featuring a primary logo, secondary logo, submark, and favicon designed strategically for your brand.

Brand color palette

A carefully curated palette of primary and secondary brand colors to create a recognizable and cohesive brand identity.

Brand guide

A deck that features your new logo and colors, with instructions on how and when to use your new branding collateral.

What's included

Brand strategy deck
A brand strategy deck that clearly lays out your brand's purpose, vision, positioning, targeting, and voice.
Logo suite
A custom logo suite featuring a primary logo, secondary logo, submark, and favicon designed strategically for your brand.
Brand color palette
A carefully curated palette of primary and secondary brand colors to create a recognizable and cohesive brand identity.
Brand guide
A deck that features your new logo and colors, with instructions on how and when to use your new branding collateral.

Example projects

KAMI | Brand Design, Graphic Design

Recommendations

(5.0)

Ling Chen • Innerwave Health

Client • Jan 1, 2024

Recommended

Cindy is very professional and transformed my website to capture the intended target audience. She is a pleasure to work with and extremely talented. I have recommended and would continue to refer my peers to her in graphic/web design needs, 100%.

Duration

3 weeks

Skills and tools

Brand Design

Graphic Designer

Brand Strategist

Adobe Illustrator

Adobe Photoshop

More services

Graphic Design

Example projects

STARTING AT

$50/hour

hourly rate

Brand Strategy & Design

Cindy Li

Starting at

1,250

About this service

Summary

This Brand Strategy & Design service is perfect for any business or individual looking to strategically refresh their branding and see an increased return on investment!

Step 1: Fill out your Brand Assessment form

Once you've filled out your Brand Assessment form and have shared more in detail about your brand, we'll hop on a Brand Assessment Call.

Step 2: Brand Assessment Call

During our call, we will go over your form in detail and I'll get to know more about your brand's purpose and mission, as well as your vision for your brand's visual identity.

Step 3: Brand Strategy Proposal

Following our call, I will send you a brand strategy proposal deck that will include your brand's strategy and two different brand identity directions to choose from.

Step 4: Brand Identity Creation

Step 5: Brand Identity Presentation

After your brand identity has been completed, I will send you your final brand identity deck, along with my thoughts.

Step 6: Brand Guide

Once you've provided any feedback and I have made all necessary revisions, I will send you your brand guide with instructions on how to utilize your new branding, as well as your logos and elements.

Deliverables

Brand strategy deck

A brand strategy deck that clearly lays out your brand's purpose, vision, positioning, targeting, and voice.

Logo suite

A custom logo suite featuring a primary logo, secondary logo, submark, and favicon designed strategically for your brand.

Brand color palette

A carefully curated palette of primary and secondary brand colors to create a recognizable and cohesive brand identity.

Brand guide

A deck that features your new logo and colors, with instructions on how and when to use your new branding collateral.

What's included

Brand strategy deck
A brand strategy deck that clearly lays out your brand's purpose, vision, positioning, targeting, and voice.
Logo suite
A custom logo suite featuring a primary logo, secondary logo, submark, and favicon designed strategically for your brand.
Brand color palette
A carefully curated palette of primary and secondary brand colors to create a recognizable and cohesive brand identity.
Brand guide
A deck that features your new logo and colors, with instructions on how and when to use your new branding collateral.

Example projects

KAMI | Brand Design, Graphic Design

Recommendations

(5.0)

Ling Chen • Innerwave Health

Client • Jan 1, 2024

Recommended

Duration

3 weeks

Skills and tools

Brand Design

Graphic Designer

Brand Strategist

Adobe Illustrator

Adobe Photoshop

More services

Graphic Design

Example projects

STARTING AT

$50/hour

hourly rate