Brand Identity: Logo, Typography & Visual Guidelines by Daniel Palma

Brand Identity: Logo, Typography & Visual Guidelines

Daniel Palma

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About this service

Summary

I specialize in strategic brand identity design that goes beyond aesthetics. By combining strong visual direction, typography, and color theory, I craft distinctive and scalable brand identities that elevate businesses. Every project is tailored to ensure consistency, recognition, and impact across all brand touchpoints.

Process

Discovery & Strategy – Understanding your brand, goals, and market positioning.

2. Concept Development – Crafting initial visual directions and design explorations.

3. Design Execution – Refining identity elements and web layouts with real content.

4. Delivery & Implementation – Finalizing assets, guidelines, and website deployment.

FAQs

What industries do you specialize in?
I have experience working with tech startups, creative agencies, corporate brands, and e-commerce businesses, but I adapt my approach to any industry.
How long does a typical project take?
Branding projects typically take 3-5 weeks, while web design and development range from 7-9 weeks, depending on scope and complexity.
Do you provide ongoing support after project completion?
Yes, I offer brand consulting, web maintenance, and design retainer services for long-term brand growth.

What's included

Logo Design
Primary and secondary logo variations in vector and raster formats (AI, EPS, PNG, SVG, JPG).
Typography & Color Palette
Curated font selection and color codes (HEX, RGB, CMYK) for brand consistency.
Brand Guidelines
A comprehensive PDF detailing logo usage, typography, color applications, and visual identity rules.
Visual Assets
Branded social media templates or additional graphic elements.

Example projects