Content Strategy-Driven Blog Writing: Attract, Engage, Convert

Meshia Pennant

(0)

Starting at

1,800

/mo

About this service

Summary

Stop creating content that just sits there. Attract, engage, and convert your audience with strategic blog posts.

This service goes beyond basic writing. We work collaboratively to develop a content strategy that aligns with your business goals, target the right audience, and drives results.

Here's what you get:

SEO-optimized, engaging blog posts tailored to your audience and goals.

Data-driven optimization to ensure your content continues to perform.

Optional add-ons like on-page SEO, social media promotion, and content calendar management.

Invest in strategic content that gets noticed. Let's create blog posts that help you achieve your content marketing goals!

Process

Building Content that Converts: Our Blog Writing Process

Our collaborative process ensures your blog posts are strategic, engaging, and optimized for success:

1. Content Strategy Kick-off:

We'll start with a consultation to understand your business goals, target audience, and preferred blog niche.

Together, we'll define your content strategy, outlining key topics and themes that resonate with your audience and search engines.

2. Keyword Research & Topic Planning:

I'll conduct in-depth keyword research to identify high-potential topics that attract your ideal audience and rank well in search results.

Based on the research and your content goals, we'll collaboratively develop a content calendar with planned blog post topics and publishing schedules.

3. Content Creation & Collaboration:

For each blog post, I'll craft a detailed outline capturing the key points and structure.

You'll have the opportunity to provide feedback on the outline before I move to writing.

I'll then write engaging and informative blog posts, optimized for search engines and readability.

Throughout the process, we'll maintain open communication to ensure the content aligns perfectly with your brand voice and objectives.

4. Optimization & Delivery:

Once the draft is complete, you'll receive it for review and feedback.

I'll incorporate your revisions and finalize the blog post for publishing.

(Optional) If you choose the add-on service, I'll create compelling meta descriptions and title tags for each post.

5. Launch & Ongoing Support (Optional):

We can discuss the best platform for publishing your blog post and ensure it's properly formatted and optimized.

(Optional) I can help you craft social media snippets to promote your content on various platforms.

I'll track blog post performance and provide data-driven insights to recommend ongoing optimization strategies for maximum impact.

Transparency & Collaboration:

Throughout this process, we'll maintain open communication and collaboration. You'll have the opportunity to provide input at every stage, ensuring the final product reflects your brand and vision.

Service Structure Pricing:

Per-post: $500 - $750 per post (average length 1000 words)

Retainer Packages:

*payment is subjected to change based on service needs

FAQs

How long does it typically take to create a blog post?
The timeframe for blog post creation can vary depending on the complexity of the topic, length of the post, and revision needs. However, a typical timeline might look like this: -Content Strategy Kick-off & Planning: 1-2 days -Keyword Research & Topic Development: 1-2 days -Drafting & Outline Approval: 2-3 days (includes client feedback) -Revisions (if needed): Allow time for your feedback and adjustments (usually 1-2 business days per round) I'll keep you informed throughout the process and ensure we meet any deadlines you have in place.
Do you offer any content strategy services beyond blog posts?
Absolutely! My content strategy expertise extends beyond just blog writing. I can help you with: -Developing a comprehensive content marketing strategy that aligns with your overall business goals. -Creating engaging content calendars that plan and schedule content across various channels. -Optimizing your website content for search engines and user experience. -Crafting compelling social media content to promote your brand and engage with your audience. We can discuss your specific needs and goals to determine the best content strategy services to help you achieve success.

What's included

Content Strategy-Driven Blog Writing: Attract, Engage, Convert
For each blog post, you will receive: SEO-Optimized Content: -A well-written blog post (length can be determined based on client needs and industry standards) that is informative, engaging, and tailored to your target audience. -Optimized for search engines using relevant keywords and phrases throughout the content, headers, and meta descriptions (if included as an add-on). -Optimized for readability with clear formatting, bullet points, and visuals (images or infographics) to break up text and enhance user experience. Targeted Call to Action (CTA): Each blog post will conclude with a clear and compelling call to action (CTA) that aligns with your overall content strategy and business goals. This could be encouraging readers to subscribe to your email list, download a white paper, visit a product page, or contact you for a consultation. Optional Deliverables (if included): -Meta Descriptions & Title Tags: Descriptive and keyword-rich meta descriptions (typically under 160 characters) and title tags (around 60 characters) optimized for search engine results pages (SERPs). -Internal Linking Suggestions: Recommendations for linking your blog post to other relevant content on your website to improve user experience and website navigation. -Social Media Snippets: Pre-written social media post snippets with engaging copy and relevant hashtags to promote your blog post on different platforms (can be included as an add-on service).

Example projects

Copywriting for Audience Growth: A Success Story

Skills and tools

Content Writer

Article Writer

Blog Writer