Branding Kit Design: Tell your Brand's Story the Right Way

Ebenezer Somado

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About this service

Summary

I offer tailored Branding Kit Design services that help startups establish a cohesive and impactful visual identity. With my background as a designer, storyteller, and three-time entrepreneur, I bring a unique perspective to crafting brands that resonate emotionally and stand out in competitive markets. Let’s create a visual identity that not only looks great but tells your startup’s story with purpose and clarity.

Process

Branding Kit Design Process:

1. Discovery & Strategy

• Conduct a deep dive into your startup’s mission, values, audience, and goals.

• Research industry trends and competitors to position your brand effectively.

• Collaborate on a creative brief to define the vision and direction.

2. Concept Development

• Brainstorm and sketch initial ideas for logos, color palettes, typography, and visual elements.

• Present 1–3 concepts for feedback and refinement.

3. Design Refinement

• Fine-tune the selected concept based on your input.

• Develop supporting brand elements like patterns, icons, and textures.

4. Asset Creation

• Create the core branding assets: logo variations, typography guidelines, and color palette.

• Design supporting materials like stationery, social media templates, and mockups.

5. Brand Style Guide

• Compile a comprehensive style guide detailing how to use your brand elements consistently across all platforms.

6. Delivery & Handoff

• Provide all finalized assets in the necessary formats (e.g., PNG, SVG, PDF).

• Offer training or consultation on implementing the brand kit effectively.

7. Support & Feedback

• Remain available for minor adjustments or additional needs post-delivery.

• Gather feedback to ensure satisfaction and alignment with your vision.

FAQs

What is included in a branding kit?
A branding kit typically includes a logo (primary, secondary, and submarks), color palette, typography guide, brand patterns, social media templates, stationery design, and a brand style guide.
How long does the process take?
The timeline varies based on the complexity of the project and feedback cycles, but a typical branding kit takes 3-7 weeks from start to finish.
Can I request revisions?
Yes, revisions are included in the process to ensure the final design aligns with your vision. Specific revision rounds will be outlined in our agreement.
What if I don’t know what I want for my brand?
No problem! The discovery phase will help uncover your brand’s identity, and I’ll guide you through the process with mood boards and concept presentations.
Will I own the rights to my branding assets?
Absolutely. Once the project is complete and payment is finalized, you will own all the rights to your branding materials.
What file formats will I receive?
You’ll receive high-quality files in multiple formats, including PNG, SVG, JPEG, and PDF, for both print and digital use. Additional file formats can be delivered on a individual basis.
What industries do you specialize in?
I’ve worked with startups across various industries, including finance, entertainment, hospitality, food, and more, tailoring designs to each sector’s unique needs.
How do I get started?
Simply contact me, and we’ll schedule a consultation to discuss your goals and outline the next steps!

What's included

Logo Design
Primary logo, variations, and submarks (if applicable).
Color Palette
A cohesive set of colors for all brand materials.
Typography Guide
Font pairings and usage guidelines.
Brand Patterns/Textures
Custom graphics or textures to enhance your brand.
Stationery Design
Business cards, letterheads, and envelopes.
Social Media Kit
Templates for posts, stories, and banners.
Brand Style Guide
A comprehensive guide to maintain consistency across all platforms.
Mockups
Realistic previews of your branding applied to materials.