As a Google Ads content creator, here are the key deliverables a client can expect to receive:
- Keyword Research Report - A comprehensive report detailing the top keywords and search queries recommended to target based on volume, competition, relevance to products/services, etc.
- Ad Copy Document - A document containing multiple custom-written ad headlines, descriptions, and display URLs tailored to the researched keywords and the client's business.
- Landing Page Suggestions - A brief document of recommendations to optimize landing pages for higher quality scores and conversion rates from Google Ads traffic.
- Ad Group Structure - A spreadsheet detailing the structure of ad groups based on the researched keywords, to enable tightly themed ads and keywords for relevance.
- Initial Campaign Assets - The initial ads and keywords pre-loaded into the account to get the campaigns launched quickly.
- Image Assets - Any visual assets like logos, graphics, banners etc. designed for the text/display ads.
- Reporting Dashboard Template - An initial template for monthly analytics reporting highlighting key metrics like clicks, costs, conversions, ROI etc.
- Optimization Checklist - A checklist detailing ongoing optimization best practices to improve campaign performance over time.
- Account Access - Read/edit access to the Google Ads account to manage campaigns ongoing after initial setup.
Let me know if you need any other deliverables incorporated into the content creation package! I aim to provide all assets needed to kickstart and optimize your Google Ads success.