What's included

• Ideal Client Profile

  A clear summary of who you’re speaking to, what they care about, and the language that resonates with them, based on motivations, needs, and decision drivers, not demographics.

• Buyer Journey & Messaging Insights

  A mapped narrative of how your audience moves from problem → awareness → consideration → decision, including key messaging opportunities at each stage.

• Messaging Direction & Key Language Themes

  Clear messaging recommendations and core language cues that help you talk about your work naturally and confidently across calls, website copy, and outreach.