Positioning Intensive by Anita LarsenPositioning Intensive by Anita Larsen

Positioning Intensive

Anita Larsen

Starting at

2,800

About this service

Summary

When your market is crowded, it can be difficult to articulate what makes your work distinct. This service helps you define your positioning, differentiation, and core narrative so the right clients recognize the value you bring. The approach is collaborative, grounded, and designed to create language that feels true to you, not forced.

What's included

Market & Category Context Review
A clear understanding of the landscape you operate in, how clients currently see your category, and where your work has space to stand out.
Competitive Messaging & Differentiation Map
A comparison of how similar providers communicate their value — with insight into your unique angle and point of distinction.
Core Positioning & Differentiation Statement
A concise articulation of what makes your work different, relevant, and valuable, and why the right clients should choose you.
Signature Narrative & Messaging Angle
A guiding narrative that makes your message feel natural and compelling, and becomes the throughline for your website, conversations, and outreach.

Duration

4 weeks

Skills and tools

Business Strategist

Marketing Strategist

Copy Strategist