What's included

• Market & Category Context Review

  A clear understanding of the landscape you operate in, how clients currently see your category, and where your work has space to stand out.

• Competitive Messaging & Differentiation Map

  A comparison of how similar providers communicate their value — with insight into your unique angle and point of distinction.

• Core Positioning & Differentiation Statement

  A concise articulation of what makes your work different, relevant, and valuable, and why the right clients should choose you.

• Signature Narrative & Messaging Angle

  A guiding narrative that makes your message feel natural and compelling, and becomes the throughline for your website, conversations, and outreach.