Brand identity design for startups — logo, color palette, and typography system in one package. A cohesive visual foundation you can carry into your website, app, and pitch deck.

Most early brand identities fall apart the moment you need a second page or a pitch deck — no system, just a logo. I build a small, consistent visual foundation from day one, so everything you design after this — landing page, app, deck — pulls from the same system instead of starting from scratch.

Logo design — primary logo plus a simplified mark for small sizes and social icons

Color palette — primary and supporting colors, with usage notes

Typography system — heading and body fonts, sized and paired

Basic brand assets — favicon, social avatar, and a one-page visual reference sheet

Figma file — organized and ready to reuse across your website or app

Brief — brand values, audience, competitor references

Logo concepts — 2–3 directions to choose from

Refinement of the chosen direction

Color, typography, and final asset delivery

Perfect for: early-stage startups, founders launching their first product, rebrand-ready small businesses.