Branding Kit Design

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About this service

Summary

Leverage Caitlin's expertise in graphic design to elevate your brand's visual identity. With a keen eye for detail and a deep understanding of how marketing integrates with design, she offers custom branding solutions including logo designs, brand imagery, digital and physical collateral, and more to enhance your market presence.

What's included

  • Responsive Logo Package

    Your logo is the face of your brand and is often one of the first things that communicates with your audience, so your logo is super important! Not only do you want the aesthetics to fit the foundation and values of your brand, but you need it to engage your target audience. A responsive logo package includes a package of logos that are responsive and flexible within any given environment, whether on your website, a poster, or as your Instagram profile pic, your logo needs to be scalable to maximize communication efficiency.

  • Color Palette

    I'll send you off with a color palette that encompasses everything your brand is and engages your audience. This will include all color profiles (RGB, CMYK, Hex, and Pantone) so that you can use your color palette across all brand assets - you can even paint your storefront walls to match!

  • Typography Package

    Gone are the days of using a different typeface for every social media post or brochure. I'll give you a typography package to use across all brand assets and I'll make sure you know what looks best for visual hierarchy (headings vs. body copy, etc.).

  • Brand Imagery

    Whether it's patterns, shapes, illustrations, or photography, your brand needs consistent imagery across all brand assets. With a stockpile of brand imagery, you'll be creating cohesive print and digital collateral in no time!

  • Templates

    When its your turn to make your brand shine visually, you'll be confident making social media posts, presentations, and whatever else your brand needs with the templates I send you off with. These templates will be ready to use in a program you are most comfortable with and will allow you the flexibility to make constantly new visuals for all your platforms.


Skills and tools

Brand Design

Brand Strategist

Digital Marketer

Adobe After Effects

Adobe After Effects

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Figma

Figma