Branding Kit Design

Caitlin Loxley-Smith

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About this service

Summary

Leverage Caitlin's expertise in graphic design to elevate your brand's visual identity. With a keen eye for detail and a deep understanding of how marketing integrates with design, she offers custom branding solutions including logo designs, brand imagery, digital and physical collateral, and more to enhance your market presence.

Process

We'll start with the discovery phase where we will discuss the details of what your brand is and what it does. I use something called the only-ness statement which looks like this: "[You/your brand] is the only [what your brand is] that [your unique selling point] for [your target audience]". If that seems overwhelming, don't worry! I'm the expert, so you don't have to be. Here is an example of one I wrote for a brand I designed an entire brand kit for: "Noche Estrellada is the only antique store that offers a welcoming and unique experience combining coffee and community for any person who is interested in an avant-garde lifestyle." This helps both of us understand your brand more and what is unique about it. (P.S. If you don't think there's anything unique about your brand, trust me, there IS! I'm here to help you figure that out.)

The next step is the concept phase where I begin putting together mood boards, sketching ideas for logos and brand imagery, and thinking about color palette, typography, and other graphic elements. I love this part! It gives me the chance to explore new ideas and see what does and doesn't work for your brand. The other part of this phase is user research. I gather information about your audience to figure out what interests and engages them.

Now it's time for the big design idea. After I receive your feedback on initial design ideas (the concept phase), I begin implementing feedback and moving forward with designing typography, color palette, logo design, and brand imagery. I won't keep you in the dark during this process. Before the project starts, we will discuss revision rounds/feedback sessions.

At the end of the project, I will have a full branding kit for you! This will include a responsive logo package, color palette, typography package, brand imagery, templates, and anything else we may have discussed beforehand.

What's included

Responsive Logo Package
Your logo is the face of your brand and is often one of the first things that communicates with your audience, so your logo is super important! Not only do you want the aesthetics to fit the foundation and values of your brand, but you need it to engage your target audience. A responsive logo package includes a package of logos that are responsive and flexible within any given environment, whether on your website, a poster, or as your Instagram profile pic, your logo needs to be scalable to maximize communication efficiency.
Color Palette
I'll send you off with a color palette that encompasses everything your brand is and engages your audience. This will include all color profiles (RGB, CMYK, Hex, and Pantone) so that you can use your color palette across all brand assets - you can even paint your storefront walls to match!
Typography Package
Gone are the days of using a different typeface for every social media post or brochure. I'll give you a typography package to use across all brand assets and I'll make sure you know what looks best for visual hierarchy (headings vs. body copy, etc.).
Brand Imagery
Whether it's patterns, shapes, illustrations, or photography, your brand needs consistent imagery across all brand assets. With a stockpile of brand imagery, you'll be creating cohesive print and digital collateral in no time!
Templates
When its your turn to make your brand shine visually, you'll be confident making social media posts, presentations, and whatever else your brand needs with the templates I send you off with. These templates will be ready to use in a program you are most comfortable with and will allow you the flexibility to make constantly new visuals for all your platforms.

Example projects