What's included

• Fieldwork Report

  A document outlining the goals, research questions, target audience, and methodology to be used. Includes the detailed criteria for selecting participants, recruitment methods, and demographic profiles of the chosen respondents.

• Customer Personas

  Profiles or archetypes based on qualitative data, representing key customer segments, including behaviors, needs, and motivations.

• Key Insights and Recommendations:

  A summary of actionable insights drawn from the research, accompanied by strategic recommendations for marketing, product development, or other business areas. Includes dynamic charts, diagrams, and infographics to illustrate trends or customer journeys identified during the research.