Target Smarter: Unlock Insights with Customer Segmentation

Pro

Leonardo Gonzalez

Contact for pricing

About this service

Summary

Whether you’re launching a new product or tweaking your marketing strategy, customer segmentation helps you connect with customers more effectively. Understanding how your audience segments allows you to target them better, boost brand loyalty, increase customer lifetime value, and stay ahead of their evolving needs. Using a mix of research methods, models, and tools, I can help you uncover key trends and insights to drive smarter decisions.

What's included

  • Research Design

    Craft a detailed plan to uncover customer behavior and prioritize their needs effectively.

  • Data Analysis

    Transform the collected information into actionable insights through robust data analysis. This includes intuitive visualizations that provide a clear and thorough understanding of your customers.

  • Report Creation

    Compile the findings into a comprehensive report that not only answers key questions but also presents tailored solutions. This empowers data-driven decisions to strengthen the connection between your business and its customers.

Skills and tools

Market Researcher

Business Strategist

Google Analytics

Microsoft Excel

R

Tableau

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