STRATEGIC BRANDING ESSENTIALS

andres rivera

(0)

Starting at

2,250

About this service

Summary

The Branding Essentials package is your ticket to the big leagues, tailor-made for those kickstarting their entrepreneurial adventure. I'll sprinkle some magic dust on your ideas, turning them into a sizzling, strategic brand that's as unique as you are.

My mission? To sculpt a clear-cut vision of your brand's universe, where every corner oozes with flair and excitement. Let's make your mark on the world – together, we'll paint it rainbow bright! 🌈✨

This is perfect for you if:

👉🏼You already started your business and needs to improve your brand identity and visuals.

👉🏼You have an idea for your business and what to make it a reality with unique and high quality visuals.

👉🏼You have a small budget and need something to show and validate on the market.

✨Insights about me

Being an entrepreneur myself, I understand the frustration that comes with launching a brand using whatever resources you have just to drive sales. That's precisely why having essential design elements will swiftly set you on the path to success.

🚀Outcome

Whether you're introducing a fresh brand or revitalizing an existing one, at the end of this process you will have a new strategic brand ready to rock the world🌍. A brand built on strategy that demonstrate its effect on design decisions, target audience and business outcomes.

Process

1.Discovery and diagnose questionnaire for business status, needs and goals.

2.You will be requested to join a trello workspace to track and follow the project.

3.Brand Strategy Workbook to know the brand´s personality, target audience, mission, viIsion, brand statement, positioning, competitive landscape and references. (I will guide you and have some instructions in place to fill the workbook)

4.Start the Moodboard Design process for the look and feel of the brand.

5.Moodboard revisions and refinements.

6.Logo Design process (3 proposals)

7.Brand elements design process

8.Key Visuals design process

9.First revision of the brand´s identity

10. Final refinements

11. Brand Guidelines Design

12. Deliver the full project

What's included

Brand Strategy Workbook (Brand Foundation)
This is a workbook where we build a strategic positioning for small business, the idea is to have a clear definition of your brand´s: -Mission -Vision -Values -Personality and atributes -Brand Statement -Brand Positioning -Target Audiencie -Competitive Landscape -Goals
Brand Identity Design + Brand Guidelines
+ Brand Design - 2 Brand Identity Design Concepts in the form of moodboards - 1 Comprehensive Brand Identity Design  - color system - type system - All the logo variations you’ll need (including favicon, negative version and icon only version)  - Brand Design Elements (like a custom pattern or illustration depending on what the concept calls for) - 1 print product - Brand Style Guide PDF - Brand Masterfiles (Adobe Illustrator) + Brand Guidelines

Example projects