Primary Logo: This is the main logo for your brand. It usually combines your brand name with a unique symbol or icon. This logo is used in most branding situations like on your website, marketing materials, and product packaging.
Wordmark or Type Mark: This is a simpler logo, often just your brand's initials in a stylized font. It’s perfect for situations where a more minimal look is needed, like on smaller products, social media profiles, or where space is limited.
For example, if your business is called 'Luna Wellness', your primary logo might include the full name with a moon and stars graphic. The wordmark could simply be 'LW' in a special font.