Educational Email Course (EEC) Writer

Des Holbert

(0)

Starting at

$

1,000

/mo

About this service

Summary

Do you want to be seen as a trusted expert all while growing your email list effortlessly?
An Educational Email Course (EEC) is the way to go.
Why?
Because it keeps your audience hooked with valuable, bite-sized content delivered straight to their inbox.
Plus, it's automated, so you can nurture leads without lifting a finger!

Process

1. Define the Course Goal - Clarify what you want to achieve with the EEC (e.g., educate your audience, generate leads, or drive sales) and ensure it aligns with your overall marketing objectives.
2. Identify Your Target Audience - Understand your ideal subscribers, their pain points, and what specific knowledge they need, so you can tailor the content to their interests.
3. Outline the Course Structure - Break down the course into bite-sized lessons, defining the key topics and takeaways for each email in the sequence, ensuring a logical flow.
4. Create the Course Content - Write engaging and value-driven copy for each email, including subject lines and CTAs that encourage continued engagement and action.
5. Design and Automate the Emails - Set up branded email templates and automate the sequence using an email marketing platform to ensure seamless delivery without manual effort.
6. Set Up a Lead Magnet and Opt-In Page - Create a lead magnet (e.g., free guide or checklist) and design a landing page to attract subscribers and encourage them to sign up for your course.

FAQs

  • How long should an EEC be?

    The length varies, but typically 5-10 emails is ideal. The focus should be on delivering value without overwhelming subscribers.

  • How do I ensure subscribers stay engaged throughout the course?

    Keep the content concise, actionable, and relevant, and use compelling subject lines and CTAs to maintain interest. Consistency in sending emails is also key.

  • What email platform should I use to automate the EEC?

    Platforms like Beehiiv, Klayvio, Mailchimp, ConvertKit, or ActiveCampaign are popular due to their automation capabilities, ease of use, and analytics features.

  • How do I measure the success of my EEC?

    Track metrics like open rates, click-through rates, and conversions to gauge engagement and the effectiveness of your course.

  • Can I sell my product or service through an EEC?

    Yes, EECs are great for subtly nurturing leads toward a purchase by building trust first, followed by well-placed offers or CTAs in the final emails.

What's included

  • EEC Strategy and Outline

    • Course Goal Definition: Clarify the course’s purpose (e.g., educating subscribers, driving sales, or building authority). • Target Audience Profile: Identify the ideal subscribers (e.g., their needs, pain points, and interests). • Course Outline: A detailed breakdown of the topics for each email, including key learning objectives and sequence structure. • Content Delivery Plan: Define the frequency and pacing of the emails (e.g., daily, weekly). • Call-to-Actions (CTAs): Clear, actionable CTAs that align with the course's goal (e.g., sign up for a webinar, book a consultation).

  • Email Content Creation

    • Copywriting: Engaging, value-driven copy for each email in the sequence, focused on education while subtly reinforcing the client’s brand or offering. • Subject Lines: Optimized subject lines to maximize open rates. • Preview Text: Compelling preview text for inbox display to boost open rates.

  • Lead Magnet Development

    • Opt-In Incentive: A lead magnet such as a checklist, cheat sheet, or mini-guide that aligns with the course, to attract sign-ups. • Landing Page Copy: Persuasive copy for a landing page where visitors can sign up for the course. • Thank You Page: After opt-in, a thank you page with clear next steps and an additional CTA (optional).

  • Automation Setup

    • Email Automation Sequence: Set up the course delivery in an email marketing platform (e.g., ConvertKit, Klayvio, Mailchimp, ActiveCampaign), ensuring emails are sent at the right intervals. • Triggers and Segmentation: Configure triggers (e.g., opt-in confirmation) and segment audiences based on their behavior or progress through the course. • Welcome Email: Personalized, automated welcome email to introduce the course and set expectations.

  • Metrics and Analytics Setup

    • Tracking and Analytics: Implement tracking to monitor open rates, click-through rates, and engagement for each email. • Progress Reports: Regular reports on course performance, including subscriber growth and engagement metrics. • A/B Testing Plan: Suggestions for A/B testing subject lines, CTAs, or email content to optimize results over time.

Skills and tools

Email Marketer
Copywriter
Email Newsletter Writer
Active Campaign
Google Docs
Klaviyo

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