Brand Design

Top Independent

Azul Darrás

5

(3)

Contact for pricing

About this service

Summary

I believe that design is a powerful tool for making a positive impact on people's lives. That’s why I use it to create meaningful solutions that are informed by research and a deep understanding of your audience.
My design process looks like this:
Breaking down your communication needs Empathy is my superpower, and as with great power comes great responsibility, I use it to carefully listening, identifying and interpreting your communication needs. Researching your market and competition A good movie cannot be filmed without a script, and good design cannot be done without research. Before I start sketching, I will analyze:
Competitors
Benchmarks
Tone of voice and style Delivering something functional and beautiful! With 8+ years of experience and the ability to use the Adobe Creative Suite even with my feet, I guarantee results that will carefully reflect your brand's identity

What's included

  • First draft

    At this stage, I'll present my initial visual concepts to you in order to ensure that we're aligned and to discuss how we'll proceed from here.

  • Complete Visual Identity

    I'll provide you with a comprehensive visual identity package, which includes the logo, color scheme, typography, and other relevant visual elements. We can then review the deliverables together and discuss any necessary revisions or modifications to ensure that the final product meets your expectations.

  • Brand Guidelines + Source File

    I'll provide you with brand guidelines that outline the proper usage of your brand assets along with the source files, so that you can effectively apply your visual identity across various mediums.

Example projects

Branding for AULAS

Recommendations

(5.0)

Jeff Wang • Kind Heart Design

Client • Mar 24, 2024

Recommended

Azul is one of the best brand designers I've ever worked with. She brings a great energy, is very responsive and detail oriented, and thoughtful when it comes to design. Looking forward to working with her more in the future!

Erik Müller

Client • Jun 28, 2023

Recommended

Azul has been an incredible partner in many projects. Her key differential value is that she cares - about your mission, vision, and your projects maximum success. She gets deeply involved, with lots of great questions and research before even sketching a design. And she does it fast. In recent years, she's been a great handling the key visual work for Bresh, a global brand with 2.5M social media followers that see her highly engaging work weekly. I definitely recommend her for any project!

S D • DolginDM

Client • Jun 28, 2023

Recommended

Azul is a very talented graphics designer and excellent project manager. She's able to deliver complex asks from clients including formatting 50+ page reports with data visualizations and branding guidelines for startups. She's able to work well in both English and Spanish and Digital and Print. I've recommended her to many colleagues and friends and they've all been very happy with her work.

Skills and tools

Brand Designer
Visual Designer
Brand Strategist
Adobe Suite
Figma
Instagram

Work with me

More services

Editorial Design

Example projects

Contact for pricing