What's included

• PHASE 1: THE VISUAL ARCHITECTURE

  The "Master Source" Figma File: A clean, organized .fig file using Auto-Layout frames. This allows the client's internal team (or future freelancers) to change the text length without breaking the design structure. The Component Library: I created a "Drag-and-Drop" asset page containing the buttons, product cards (like the iPhone and Blender cutouts), and headers as reusable components. This ensures brand consistency for future emails. Optimized Image Slices: All complex graphics (the floating gadgets, the model with the laptop) were sliced and exported as high-res but web-optimized PNGs/JPGs (under 100kb) to ensure near-instant load times even on slow 4G networks. Mobile & Desktop Mockups: A side-by-side visualization showing exactly how the layout stacks vertically on mobile versus the wide view on desktop.

• GoHighLevel Implementation

  4 Custom HTML/Drag-and-Drop Templates: I didn't just paste images. I rebuilt the designs inside the GoHighLevel (GHL) email builder. Deliverable: Live links to the 4 templates (Welcome, Story, Promo, Abandoned Cart) pre-loaded into their account. Responsiveness "Hardening" Code: I added custom CSS snippets to the header of the emails to force proper rendering on "difficult" email clients like Outlook Desktop and older Android devices. Dynamic Variable Setup: The templates were set up with {{contact.first_name}} and {{custom_values.offer_expiry}} tags, ensuring the personalization shown in the design actually functions in real life.

• THE STRATEGY & COPY

  The "Click-Trance" Copy Deck: A PDF document containing the final Subject Lines, Pre-header text (the snippet people see before opening), and the body copy. Bonus: Included 2 variations of Subject Lines for A/B testing (e.g., "You forgot this..." vs. "Is this blender yours?"). The Automation Logic Map: A flowchart visual explaining the trigger settings. Example: "Cart Abandonment Flow: Triggers 45 minutes after checkout page is closed -> Checks if purchase was made -> Sends Email -> Waits 24 Hours -> Sends SMS nudge."