High-Conversion E-commerce Email AutomationPeculiar Duke
Role: Lead Email Strategist & UI/UX Designer Tools: Figma, GoHighLevel, Adobe Photoshop Industry: Consumer Tech & Digital Assets
1. The Project Scope (The "Why" & "How")
The Problem: The client, a digital lifestyle and tech retailer, was suffering from "Inbox Blindness." Their existing text-heavy emails were getting ignored, and their generic templates failed to showcase the premium nature of products like the iPhone 13 Pro Max and Black+Decker appliances. They needed to bridge the gap between a sleek mobile app experience and their email communication.
The Solution: I engineered a 4-part visual automation workflow designed to nurture leads from "Curious" to "Customer" to "Brand Loyalist." This wasn't just about making it pretty; it was about Cognitive Flow.
Design Strategy (Figma): I utilized a "Z-pattern" layout to guide the eye from the headline to the product to the CTA. I implemented a dark-mode-friendly color palette (Deep Navy & Electric Blue) to evoke trust and tech-savviness.
Technical Implementation (GoHighLevel): The designs were built as modular components to allow for dynamic product insertion (e.g., showing the specific blender the user abandoned) and responsive scaling for mobile devices.
2. Detailed Deliverables (The "What")
Here is the breakdown of the specific assets delivered, categorized by their psychological trigger.
A. The "First Impression" Welcome Series (Flow 1 - Left)
Objective: Immediate value delivery and brand positioning.
The Build:
Hero Section: A high-impact "Right on Time" header with a collage of high-ticket items (MacBooks, Cameras) to immediately signal inventory quality.
Incentive Design: A prominent, contrasting "Get 10% Value" section. Note the hierarchy: The offer is bold, but the CTA "Order Now" is isolated for clickability.
Category Navigation: Visual icons (Phones, Appliances, Gaming) to serve as a mini-menu, reducing friction for users who know what they want.
B. The "Brand Indoctrination" Flow (Flow 2 - Center Left)
Objective: Moving the customer from transactional to emotional.
The Build:
Storytelling Layout: Used a human-centric hero image (Model with laptop) to humanize the "Digital Lifestyle."
Typography: A clean mix of Serif headings for authority and Sans-Serif body text for readability.
Psychological Trigger: The "Ease where it matters most" section addresses the customer's pain point (complexity) before offering the solution (Cardtonic).
C. The "FOMO" Promotional Blast (Flow 3 - Center Right)
Objective: Urgency creation and liquidation of inventory.
The Build:
Scarcity Element: "Your 10% discount is expiring soon." I used visual cues (Gift cards fanned out) to show variety.
Product Grid: A clean 3-column layout featuring specific SKUs (iPhone 13, Gaming Pad, JBL Headphones) with clear pricing. This mimics the e-commerce browsing experience directly inside the inbox.
CTA Strategy: Double CTA placement (Top and Bottom) to catch skimmers and deep readers.
D. The "Cart Recovery" Savior (Flow 4 - Right)
Objective: Recovering lost revenue (The highest ROI email).
The Build:
Dynamic Hero: "Found your stuff!!" headline coupled with a shopping cart icon that visually connects to the shopping experience.
The "Nudge": A strategic 5% discount offer specifically for completing the checkout now.
Spotlight Product: A massive, high-fidelity render of the abandoned item (Black+Decker PowerCrush Blender). By isolating the product on a white circle against a dark background, we create a "showcase" effect that makes the item look irresistible.
3. The Results (The "So What?")
100% Mobile Responsiveness: Designs were sliced and coded to stack perfectly on iPhone and Android native mail apps.
Modular Design System: The client now has a Figma "Drag and Drop" library, allowing them to swap out the Black+Decker blender for a PS5 in seconds without breaking the layout.
Visual Consistency: Aligned the email aesthetic with the app UI to create a seamless omni-channel experience.
Peculiar 's other services
Starting at$1,500
Duration1 week
Tags
Figma
Gmail
Klaviyo
MailChimp
Email Marketer
Email Marketing Designer
Email Newsletter Writer
Service provided by
Peculiar Duke Abuja, Nigeria
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- Rating
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- Followers
High-Conversion E-commerce Email AutomationPeculiar Duke
Starting at$1,500
Duration1 week
Tags
Figma
Gmail
Klaviyo
MailChimp
Email Marketer
Email Marketing Designer
Email Newsletter Writer
Role: Lead Email Strategist & UI/UX Designer Tools: Figma, GoHighLevel, Adobe Photoshop Industry: Consumer Tech & Digital Assets
1. The Project Scope (The "Why" & "How")
The Problem: The client, a digital lifestyle and tech retailer, was suffering from "Inbox Blindness." Their existing text-heavy emails were getting ignored, and their generic templates failed to showcase the premium nature of products like the iPhone 13 Pro Max and Black+Decker appliances. They needed to bridge the gap between a sleek mobile app experience and their email communication.
The Solution: I engineered a 4-part visual automation workflow designed to nurture leads from "Curious" to "Customer" to "Brand Loyalist." This wasn't just about making it pretty; it was about Cognitive Flow.
Design Strategy (Figma): I utilized a "Z-pattern" layout to guide the eye from the headline to the product to the CTA. I implemented a dark-mode-friendly color palette (Deep Navy & Electric Blue) to evoke trust and tech-savviness.
Technical Implementation (GoHighLevel): The designs were built as modular components to allow for dynamic product insertion (e.g., showing the specific blender the user abandoned) and responsive scaling for mobile devices.
2. Detailed Deliverables (The "What")
Here is the breakdown of the specific assets delivered, categorized by their psychological trigger.
A. The "First Impression" Welcome Series (Flow 1 - Left)
Objective: Immediate value delivery and brand positioning.
The Build:
Hero Section: A high-impact "Right on Time" header with a collage of high-ticket items (MacBooks, Cameras) to immediately signal inventory quality.
Incentive Design: A prominent, contrasting "Get 10% Value" section. Note the hierarchy: The offer is bold, but the CTA "Order Now" is isolated for clickability.
Category Navigation: Visual icons (Phones, Appliances, Gaming) to serve as a mini-menu, reducing friction for users who know what they want.
B. The "Brand Indoctrination" Flow (Flow 2 - Center Left)
Objective: Moving the customer from transactional to emotional.
The Build:
Storytelling Layout: Used a human-centric hero image (Model with laptop) to humanize the "Digital Lifestyle."
Typography: A clean mix of Serif headings for authority and Sans-Serif body text for readability.
Psychological Trigger: The "Ease where it matters most" section addresses the customer's pain point (complexity) before offering the solution (Cardtonic).
C. The "FOMO" Promotional Blast (Flow 3 - Center Right)
Objective: Urgency creation and liquidation of inventory.
The Build:
Scarcity Element: "Your 10% discount is expiring soon." I used visual cues (Gift cards fanned out) to show variety.
Product Grid: A clean 3-column layout featuring specific SKUs (iPhone 13, Gaming Pad, JBL Headphones) with clear pricing. This mimics the e-commerce browsing experience directly inside the inbox.
CTA Strategy: Double CTA placement (Top and Bottom) to catch skimmers and deep readers.
D. The "Cart Recovery" Savior (Flow 4 - Right)
Objective: Recovering lost revenue (The highest ROI email).
The Build:
Dynamic Hero: "Found your stuff!!" headline coupled with a shopping cart icon that visually connects to the shopping experience.
The "Nudge": A strategic 5% discount offer specifically for completing the checkout now.
Spotlight Product: A massive, high-fidelity render of the abandoned item (Black+Decker PowerCrush Blender). By isolating the product on a white circle against a dark background, we create a "showcase" effect that makes the item look irresistible.
3. The Results (The "So What?")
100% Mobile Responsiveness: Designs were sliced and coded to stack perfectly on iPhone and Android native mail apps.
Modular Design System: The client now has a Figma "Drag and Drop" library, allowing them to swap out the Black+Decker blender for a PS5 in seconds without breaking the layout.
Visual Consistency: Aligned the email aesthetic with the app UI to create a seamless omni-channel experience.
Peculiar 's other services
$1,500