Brand Identity Design

Muhammet Ibrahim

(0)

Starting at

/hr

About this service

Summary

The project may involve multiple phases, including:

Discovery: This phase involves understanding the client's business, target audience, and objectives. It may involve conducting research on the client's competitors and the industry as a whole.

Strategy: Based on the insights gained during the discovery phase, you would work with the client to develop a strategy that outlines the brand's positioning, messaging, and visual identity.

Design: This phase involves creating the visual elements of the brand identity, such as the logo, color palette, typography, and graphic elements. It may also involve designing marketing materials, such as brochures, business cards, and website design.

Implementation: This phase involves implementing the brand identity across various mediums, such as social media, packaging, and advertising.

Evaluation: Finally, the project may involve evaluating the effectiveness of the brand identity and making any necessary adjustments.

What's included

Creative Direction & Style
The "Creative Direction & Style" stage in brand identity design involves establishing the overall direction and style of the brand. This stage typically follows the initial research and strategy phase and involves refining the brand's visual and creative elements.
Logo
The logo design stage in brand identity design is focused on creating a unique and memorable visual symbol or icon that represents the brand. This stage typically comes after the Creative Direction & Style phase and is a critical component of the brand's visual identity.
Brand Colors
The final color palette will typically consist of a primary color and a set of secondary colors that work well together to create a cohesive visual identity for the brand. I may also provide specific color codes or Pantone numbers for each color to ensure consistency in reproduction across various media.
Typography
The finalized typography system will typically include a primary font and a set of secondary fonts that complement the primary font and can be used for different purposes such as headlines, body text, and callouts. I may also provide specific font files or web-safe font options to ensure consistency in reproduction across various media.
Brand Applications
Brand Style Guide: A comprehensive guide outlining how to use the brand identity across various materials, including details on color, typography, imagery, and logo usage. Stationery Design: Business card, letterhead, envelope, and other stationery designs incorporating the brand identity. Marketing Collateral: Brochures, flyers, advertisements, and other marketing materials featuring the brand identity. Packaging Design: Product packaging designs that incorporate the brand identity and messaging. Signage and Environmental Design: Signage and environmental graphics featuring the brand identity for use in retail spaces, offices, or events. Website Design: A website design that incorporates the brand identity and messaging, including a custom logo, color palette, and typography. Social Media Graphics: Graphics for social media platforms, such as Facebook, Twitter, and Instagram, that incorporate the brand identity and messaging. Brand Photography: Custom photography that showcases the brand identity and messaging.

Example projects