Product Education videos for SaaS
Starting at
$
85
/hrAbout this service
Summary
FAQs
How much time will this require from our team?
Minimal. For most clients, involvement averages 1–1.5 hours per week—a short touch base to review priorities, occasional Slack messages for clarifications, and review of videos and help center articles. I handle the rest, ensuring content is produced efficiently without overburdening your team.
Will this actually reduce support tickets or onboarding friction?
Yes. My content is built around real user friction points. I start by analyzing support ticket trends and user engagement patterns to identify where users struggle. Videos are short, focused, and placed strategically to prevent friction, resulting in faster onboarding, higher engagement, and fewer support tickets.
How do you ensure you understand our product well enough?
I learn by using your platform exactly as your users would. Typically, I request access to a representative instance and create videos one at a time, ramping up understanding quickly. Accuracy is verified through client review, and I consult SMEs for edge cases or integrations with complex systems. For example, when a client’s platform connected to Meta Business Suite, I created step-by-step video guidance that increased user success rates from 10% to over 80%.
What happens if our product changes frequently?
SaaS moves fast, and I build content to move just as quickly. Videos are created with production best practices and retained project files, including scripts, so minor UI updates can be handled in just a few hours. Since each video typically addresses a single friction point, updates are straightforward, and corresponding help center articles can be refreshed at the same time without disrupting other content.
Can you really handle everything end-to-end?
Absolutely. With 15 years in video production and six years creating B2B training content for Fortune 100 clients, I manage the entire process—from scripting and screen recording to on-screen talent, editing, thumbnails, and publishing. Client involvement depends on your SaaS complexity: simple self-serve products may only need a quick SME check for a few videos, while more complex B2B platforms may involve periodic touchpoints. Once the workflow is set, the client typically only reviews and approves content before it goes live.
What's included
Product Education Videos
End-to-end creation of product education videos designed to reduce friction, answer common questions, and accelerate user adoption. Content is strategically planned, scripted, produced, and delivered as high-quality .mp4 files. Videos can be optimized for self-serve learning (YouTube or Help Centers) or embedded directly within your platform at key moments of use.
Help Center Articles
Creation of clear, user-focused help center articles tailored to your product and customer journey. Content is written and structured for easy scanning, clarity, and support deflection, and published directly within your chosen customer support platform, including Zendesk, Intercom, HubSpot Service, and others.
YouTube Channel Management
Publishing and optimization of product education videos across your YouTube channel or preferred video hosting platform. This includes video uploads, titles and descriptions, cross-linked resources, custom thumbnails, and post-roll links to drive continued engagement and product understanding.
Thumbnail Design
Design of cohesive, on-brand thumbnail templates that visually reinforce your product education library. Thumbnails are crafted to be clear, engaging, and consistent, improving discoverability, click-through rates, and overall brand recognition.
Recommendations
(5.0)
Client • Jul 15, 2025
Recommended
Justin was a pleasure to work with. He was professional, responsive, and was a great collaborator. Our client was so happy with the end result. Highly recommend.
Recommended
We've worked with Justin on multiple projects. Everyone involved has always been super happy.
Client • Dec 8, 2025
Client • Jul 22, 2025
Recommended
I've had the pleasure of working with Justin extensively over the years. He is exceptionally talented, creative, and responsive, making collaboration a breeze. He brings great ideas to the table, stays within budget, meets deadlines, and isn't afraid to push back when necessary to achieve the desired results. With a keen attention to detail and a solid grasp of the latest trends, he consistently delivers outstanding work. Working with Justin is a joy, and I highly recommend him for any project!
Client • Oct 1, 2024
Recommended
Justin has been great to work and delivered exceptional quality video work for us. He has been super communicative on deliverables, open to constructive feedback, and helpful throughout the entire video process. I would highly recommend him to anyone needing video production needs.
Client • May 22, 2024
Recommended
Justin provided his services to edit and produce a video highlighting the dangers of the fentanyl epidemic for our project at the Florida Department of Health. We provided a vision, and he overdelivered. Justin’s ability to understand a client’s needs and put those needs into an unbelievably beautiful product is unmatched. I would recommend Justin 10 out of 10 times.
Industries