Visual Identity System (our flagship service) by Ryan PaulVisual Identity System (our flagship service) by Ryan Paul
Visual Identity System (our flagship service)Ryan Paul
Cover image for Visual Identity System (our flagship service)

Who this is for:

Established, growing, or evolving companies that need a cohesive brand that scales with the business — plus real-world application examples for context.

What’s included:

Scalable systems thinking: Crafted with two decades of brand architecture expertise to ensure your identity scales cleanly across modern digital, print, and product touchpoints.
Kickoff call (30 min): Alignment session to review goals and direction before design begins.
Custom logo design: 2–3 concepts presented; complete master file suite included (AI, EPS, SVG, PNG).
Typography & color system: Comprehensive primary/secondary palettes and full typographic hierarchy rules.
Supporting graphic style: Up to 6 custom icons OR 1 custom brand pattern.
Brand identity visual direction: Real-world concept mockups demonstrating how the brand lives across key touchpoints (e.g., website homepage concept, social profile mockup, presentation deck cover, business card concept). Note: Visual direction/look-and-feel mockups only; final production or template files for these applications are not included.
Brand guidelines (10–12 pages): Clear PDF covering logo clear space, rules, colors, typography, and graphic usage.
2 rounds of revisions: Total across the project duration.

Payment terms:

50% upfront deposit required to secure project kickoff; remaining 50% due prior to final master asset delivery.
FAQs

Starting at$13,000
Duration6 weeks
Tags
Brand Designer
Design Systems Specialist
Logo Designer
Service provided by
Ryan Paul New York, USA
Visual Identity System (our flagship service)Ryan Paul
Starting at$13,000
Duration6 weeks
Tags
Brand Designer
Design Systems Specialist
Logo Designer
Cover image for Visual Identity System (our flagship service)

Who this is for:

Established, growing, or evolving companies that need a cohesive brand that scales with the business — plus real-world application examples for context.

What’s included:

Scalable systems thinking: Crafted with two decades of brand architecture expertise to ensure your identity scales cleanly across modern digital, print, and product touchpoints.
Kickoff call (30 min): Alignment session to review goals and direction before design begins.
Custom logo design: 2–3 concepts presented; complete master file suite included (AI, EPS, SVG, PNG).
Typography & color system: Comprehensive primary/secondary palettes and full typographic hierarchy rules.
Supporting graphic style: Up to 6 custom icons OR 1 custom brand pattern.
Brand identity visual direction: Real-world concept mockups demonstrating how the brand lives across key touchpoints (e.g., website homepage concept, social profile mockup, presentation deck cover, business card concept). Note: Visual direction/look-and-feel mockups only; final production or template files for these applications are not included.
Brand guidelines (10–12 pages): Clear PDF covering logo clear space, rules, colors, typography, and graphic usage.
2 rounds of revisions: Total across the project duration.

Payment terms:

50% upfront deposit required to secure project kickoff; remaining 50% due prior to final master asset delivery.
FAQs

$13,000