E-commerce Support & Website Optimisation (TIER 1)

Delvina Mckinson

Contact for pricing

About this service

Summary

For my tier 1 service, I support to small businesses to improve their online stores by optimising product listings, organising store layouts, and simplifying e-commerce processes. With nine years of experience in customer service, e-commerce, and digital marketing, I understand the challenges of running an online business. I offer merchandising support, usability reviews, and data insights to help your store run smoothly while you focus on growth.

Process

Enquiry & Discussion – You send me a message via Contra or email with your needs. We’ll have a quick chat via email or a short call to clarify goals and specific requirements.

Project Confirmation – Once we agree on the details, I’ll send a summary of the work, timeline, and any access I might need (e.g., WordPress, Shopify, or Google Analytics).

Work in Progress – I’ll get started on the deliverables, keeping you updated via email or a shared document with regular check-ins.

Delivery & Review – I’ll send the final work in your preferred format (Google Docs, CSV, PDF, or direct store updates) with clear explanations. You review it, and if needed, I make one round of revisions.

Final Wrap-Up – I provide brief post-project support for any clarifications and offer final recommendations or next steps. If you need ongoing support, we can discuss future projects

What's included

E-commerce Product Upload & Optimisation
I will upload and optimise product listings for your e-commerce store ( WordPress, Shopify, or Salesforce Commerce Cloud). This includes: - Writing SEO-friendly product descriptions - Linking variants & size guides - Ensuring accurate categorisation for better discoverability - Adding high-quality images and product metadata 📄 Format: Direct store upload or CSV file 📦 Quantity: Up to 20 product listings per project 🔄 Revisions: 2 revisions included ⏳ Turnaround Time: 3-5 business days
E-commerce UX & Usability Audit
This audit focuses on the overall usability and customer journey within your e-commerce store, assessing: - Navigation & Site Structure – Is your store easy to navigate, and are customers finding what they need? - Competitor Analysis – How does your store compare in terms of user experience and functionality? - Checkout Process & FAQs – Are there any friction points or confusion during checkout, and is the FAQ section helpful? 📄 Format: PDF or Google Docs report with key findings, screenshots, and improvement suggestions 📦 Scope: Homepage, product pages, checkout, FAQs 🔄 Revisions: 1 revision included for additional insights ⏳ Turnaround Time: 5-7 business days
E-commerce Data & Performance Report
I will analyse your website’s traffic, search trends, and product performance using Google Analytics to uncover: - Top co-buys & product pairings (frequently bought together) - High-view / low-conversion products (which products aren’t converting and why) - Zero-search results (what customers are searching for but not finding) Bounce rates & drop-off points (where users are leaving the site) 📄 Format: PDF or Google Sheets report with data insights & actionable recommendations 📦 Scope: Covers a 30-day period of website analytics 🔄 Revisions: 1 revision for further analysis ⏳ Turnaround Time: 7-10 business day
E-commerce Merchandising & Product Performance Review
I will assess and optimise the merchandising aspects of your store to improve product visibility, increase conversions, and enhance discoverability. This review focuses on: - Visual Merchandising Audit – Are high-performing products prominently displayed? - Category & Product Listing Evaluation – Reviewing the structure, filters, and product categorisation for better discoverability. - Data-Driven Recommendations – Using insights from high-view/low-conversion products, top co-buys, and zero-search data to strategically position your products. 📄 Format: PDF or Google Docs report 📦 Scope: Homepage, product categories, key product listings 🔄 Revisions: 1 revision for additional insights ⏳ Turnaround Time: 7- 10 business days

Example projects