Visual Identity

Eythor Eythorsson

Contact for pricing

About this service

Summary

Whether you're launching a new venture or seeking a fresh look, I specialize in crafting comprehensive visual identities. From logo design to typography, colors, and layout systems, I'll create cohesive brand guidelines that help your designers to consistently produce materials aligned with your brand's essence and vision.

Process

Discovery and Research: Begin by understanding the brand's identity, values, target audience, and market positioning. Conduct research on competitors and industry trends to identify opportunities for differentiation.

Concept Development: Generate initial concepts for the visual identity, including logo designs, color palettes, typography, and other visual elements. Explore various ideas and directions, considering how each aligns with the brand's identity and resonates with the target audience.

Design Refinement: Refine the chosen concepts through iterations and feedback. Focus on enhancing the visual appeal, clarity, and relevance of the designs while ensuring consistency across different elements.

Logo Design: Create the primary logo, which serves as the central visual element of the brand identity. Experiment with different symbols, wordmarks, and combinations to achieve a distinctive and memorable design.

Typography Selection: Choose fonts or typefaces that complement the logo and reflect the brand's personality and tone. Consider factors such as readability, versatility, and alignment with the overall visual identity.

Color Palette Development: Develop a cohesive color palette consisting of primary and secondary colors that evoke the desired emotions and reflect the brand's identity. Ensure consistency in color usage across various applications and materials.

Layout System: Establish guidelines for layout and composition to maintain consistency and coherence across different design materials, such as stationery, website, and marketing collateral.

Visual Brand Elements: Create additional visual elements, such as patterns, textures, or graphics, to enrich the brand's visual identity and enhance brand recognition.

Favicon and Social Media Icon: Design favicons and social media icons that align with the brand's visual identity, ensuring consistency and recognition across digital platforms.

Packaging Design (if applicable): Create packaging designs that reflect the brand's identity and effectively communicate its message to consumers, ensuring consistency with other brand materials.

Brand Style Guide: Compile all the visual identity elements, guidelines, and specifications into a comprehensive brand style guide. This document serves as a reference for internal and external stakeholders to maintain consistency in brand representation.

Feedback and Revision: Gather feedback from stakeholders and clients, and incorporate any necessary revisions to ensure the final visual identity aligns with expectations and objectives.

Delivery and Implementation: Deliver the finalized visual identity package, including all design assets and the brand style guide.

Video call with design team: I can also provide guidance on how to effectively implement and use the visual identity across different channels and platforms.

FAQs

What information do I need to provide?
To kickstart the design process, it's helpful to provide information about your brand's identity, values, target audience, and market positioning. Additionally, any existing branding materials, design preferences, and examples of styles you like can be valuable references for the designer.
Can I use my visual identity across different platforms and materials?
Yes, a well-designed visual identity is versatile and adaptable for use across various platforms and materials, including print, digital, signage, packaging, and more. Your designer will provide you with the necessary design assets and guidelines to maintain consistency across different applications.
Do I own the rights to my visual identity once it's created?
Yes, once the visual identity is finalized and delivered, you typically own the rights to use it for your business. However, it's essential to review the terms of the design agreement or contract to clarify ownership rights and usage permissions.
What if I want to make changes to my visual identity in the future?
If you decide to make changes or updates to your visual identity in the future, you can work with your designer to implement these changes. or better yet, come back and talk to me!
Can I trademark my visual identity?
While a visual identity can contribute to your brand's intellectual property, including trademarks, it's essential to consult with legal professionals specializing in intellectual property law to assess eligibility for trademark registration and navigate the registration process effectively.

What's included

Logo Design
I'll craft a captivating logo that serves as the cornerstone of your brand's visual identity, capturing its essence and leaving a lasting impression.
Typography
Carefully curated typography to harmonize with your logo and convey the desired tone and personality of your brand whilst maintaining high legibility.
Color Palette
Explore a spectrum of colors meticulously chosen to evoke the right emotions and establish a cohesive visual language for your brand. It might end up being 1 color or more.
Layout system
How you can construct whatever you are designing so that it maintains the identity in a simple way.
Visual Brand Elements
From a single stroke to patterns or textures, enriching your visual identity.
Brand Style Guide
A comprehensive style guide for easy reference and consistent brand representation.

Example projects