I design minimal, timeless logos and cohesive brand identities that stand the test of time. With experience working with thousands of clients, I focus on clarity, consistency, and strong visual foundations. My services currently include:
Logo Design
Brand Identity Systems (logotype, colour palette, primary & secondary typefaces)
Rebrands & Brand Refreshes
Brand Guidelines / Style Guides
Creative Approach
1. Research & Direction
Once we agree to move forward and the initial payment is received, you’ll be sent a short onboarding questionnaire. This helps me understand your brand, audience, goals, and visual preferences. I then begin research and concept direction.
2. Concept Development
This stage focuses on idea generation and exploration. Multiple concepts are developed internally, refined, and reduced to the strongest directions before moving into polished design work.
3. Design Presentation
Selected concepts are presented in a clear, professional format. You’ll see how the design works in real-world scenarios and across key brand touchpoints, giving full context beyond just the logo itself.
4. Feedback & Finalisation
Your feedback is reviewed and any agreed revisions are applied. Once the final design is approved and payment is completed, all final files are prepared and delivered digitally.
Important Information
A project agreement must be signed before work begins. A 50% non-refundable retainer is required to secure the booking and cover time allocated to the project. The remaining 50% balance is due upon final approval. Final source files will be supplied via a download link once payment is received.
I design minimal, timeless logos and cohesive brand identities that stand the test of time. With experience working with thousands of clients, I focus on clarity, consistency, and strong visual foundations. My services currently include:
Logo Design
Brand Identity Systems (logotype, colour palette, primary & secondary typefaces)
Rebrands & Brand Refreshes
Brand Guidelines / Style Guides
Creative Approach
1. Research & Direction
Once we agree to move forward and the initial payment is received, you’ll be sent a short onboarding questionnaire. This helps me understand your brand, audience, goals, and visual preferences. I then begin research and concept direction.
2. Concept Development
This stage focuses on idea generation and exploration. Multiple concepts are developed internally, refined, and reduced to the strongest directions before moving into polished design work.
3. Design Presentation
Selected concepts are presented in a clear, professional format. You’ll see how the design works in real-world scenarios and across key brand touchpoints, giving full context beyond just the logo itself.
4. Feedback & Finalisation
Your feedback is reviewed and any agreed revisions are applied. Once the final design is approved and payment is completed, all final files are prepared and delivered digitally.
Important Information
A project agreement must be signed before work begins. A 50% non-refundable retainer is required to secure the booking and cover time allocated to the project. The remaining 50% balance is due upon final approval. Final source files will be supplied via a download link once payment is received.