We begin with a thoughtful brand discovery process using a strategy questionnaire to uncover your brand’s personality, positioning, and goals. Based on your responses, I create curated moodboard options and we kickstart the design process with a strategy call to align on the visual direction. This sets the creative foundation for a brand identity that is not just beautiful — but deeply aligned with your message and audience.

Once the initial visual direction is approved, I develop a complete brand identity concept that reflects the mood, strategy, and desired look and feel. This includes a proposed colour palette, font direction, logo concept, supporting brand graphics, and image style. You’ll receive a comprehensive concept presentation with a video walkthrough explaining the design rationale and how each element supports your brand. This gives you both the clarity and confidence to make informed decisions during feedback.

You’ll have the opportunity to provide detailed feedback, and we’ll refine the concept together through up to two rounds of revisions. Whether it’s small adjustments or larger refinements, this stage ensures your brand identity feels just right — cohesive, compelling, and distinctly yours.

Once the concept is approved, I’ll prepare and deliver your full brand identity package. This includes a brand board, detailed brand guidelines with design mockups for application, all graphics and logo files in necessary formats and variations, and a simple logo usage guide. We’ll also schedule a handoff meeting where I walk you through each asset and answer any questions. You’ll walk away with a professional, cohesive visual identity — and the tools to use it with confidence and consistency across all platforms and marketing materials.