Branding & Identity
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About this service
Summary
Branding simplified.
What is a brand? It is the gut feeling you get when you come in contact with a product or service experience in your daily life.
It often can be quite intimidating when you think about building a brand from scratch or re-branding. It is a considerable investment of financial resources, requires laser-sharp strategy, stellar design, and skills, and has one shot at getting it in the minds and hearts of your target audience.
This is why I have created something called "The Process".
The Process.
Working with a number of individuals over the years, I have created a simple step-by-step workflow to build stellar brands.
Discovery session: I will sit with your and your team to help uncover and understand your broader business and strategic requirements.
Brand mapping workshop: An in-depth interactive workshop to help chart out your brand voice, culture, and target audience.
Creating stylescapes: A selection of visual directions for the brand. For you to choose from.
Logo design: 3 logo options will be presented along with their strategy and brand positioning.
Visual identity: Font options along with colour palette recommendations will be presented to you, along with my recommendations.
Brand style guide: A detailed style guide will be created for you and your design team to refer to when creating various collaterals that need to follow your brand language.
Additional charges for designing print collaterals
Business cards, T-shirt designs, Flyers, Poster, Banners, Brochures, Tote bags - $50-$60 per collateral design/piece
Social media posts - $45-$50 per post
Web design with wireframes - $599
Custom illustrations/artwork - $399
What's included
Brand attributes + positioning statement
Keywords that help define your brand concisely while differentiating you from your competitors. I will also help you create a positioning statement (for marketing purposes) that is a 2-3 sentence summary of what you do, whom you do it for, and why you are unique.
Logo design
Your logo design followed by appropriate digital files to use them on print and screen.
Brand style guide
A simple page-by-page guide that explains how your brand gets mapped across various print + screen collaterals such as business cards, websites, banners, letterheads, presentations, social media. etc.
Example projects
