Brand Design Packages

Porshea Smith

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About this service

Summary

Developed comprehensive brand design packages that included logos, color schemes, and typography guidelines.

Process

1. Initial Consultation
Objective: Understand the client's needs, goals, and vision.
Actions:
- Conduct a meeting or interview with the client.
- Discuss the company's mission, values, target audience, and competitive landscape.
- Gather any existing brand materials or references.
2. Research and Discovery
Objective: Gain deeper insights into the industry, competitors, and audience.
Actions:
- Perform market research to understand industry trends.
- Analyze competitor branding and identify opportunities for differentiation.
- Develop audience personas to understand the target demographic.
3. Brand Strategy Development
Objective: Define the brand’s positioning and personality.
Actions:
- Create a brand strategy document outlining the brand’s mission, vision, values, and unique selling proposition (USP).
- Define the brand's personality and tone of voice.
- Outline the brand’s messaging framework.
4. Concept Development
Objective: Generate initial design concepts based on the brand strategy.
Actions:
- Brainstorm and sketch initial ideas for the logo, color palette, and typography.
- Develop mood boards to visualize the brand’s aesthetic direction.
- Present multiple design concepts to the client for feedback.
5. Design Refinement
Objective: Refine the chosen concept to align with client feedback and brand strategy.
Actions:
- Make revisions to the selected design concept based on client input.
- Iterate on the design, refining details such as color choices, typography, and logo variations.
- Ensure the design works across different mediums and applications.
6. Brand Elements Creation
Objective: Develop all brand elements as per the refined concept.
Actions:
- Logo Design: Create primary and secondary logos, including variations for different uses.
- Color Palette: Define primary and secondary colors with exact color codes (HEX, RGB, CMYK).
- Typography: Choose and specify fonts for headings, body text, and other use cases.
- Icons and Graphics: Design custom icons, illustrations, and patterns.
- Stationery: Create business cards, letterhead, envelopes, and email signatures.
- Marketing Materials: Design brochures, flyers, posters, and digital assets.
- Packaging Design: Develop packaging and label designs if applicable.
7. Brand Guidelines Development
Objective: Document the brand identity and usage guidelines.
Actions:
- Compile a comprehensive brand guidelines document.
- Include sections on logo usage, color palette, typography, imagery style, and tone of voice.
- Provide examples of correct and incorrect brand usage.
8. Client Review and Approval
Objective: Ensure the client is satisfied with the final deliverables.
Actions:
- Present the final brand design package to the client.
- Review each element and the brand guidelines document with the client.
- Make any final adjustments based on client feedback.
- Obtain client approval on the final designs.
9.Final Delivery
Objective: Provide the client with all the necessary files and documentation.
Actions:
- Prepare final files in various formats (e.g., PNG, JPEG, PDF, AI, EPS).
- Deliver the brand guidelines document in a PDF format.
- Provide access to all digital assets and source files.
- Offer support and guidance on implementing the new brand identity.
10. Post-Launch Support
Objective: Assist the client in the implementation phase and ensure successful brand rollout.
Actions:
- Provide guidance on applying the new brand across different touchpoints.
- Assist with any additional design needs or adjustments.
- Offer training or workshops for the client’s team on brand usage.
- Schedule follow-up meetings to review the brand’s performance and make necessary updates.

What's included

  • Logo Design

    Primary Logo: The main version of the logo. Secondary Logo: Alternate versions of the logo for different uses. Logo Variations: Black and white, color, and transparent background versions. Logo Usage Guidelines: Instructions on how to use the logo correctly in various contexts.

  • Color Palette

    Primary Colors: The main colors used in the brand. Secondary Colors: Additional colors that complement the primary colors. Color Codes: Hex, RGB, and CMYK values for each color.

  • Typography

    Primary Font: The main font used in the brand. Secondary Font: Complementary fonts for different types of text (headings, body text, etc.). Font Usage Guidelines: Instructions on how to use the fonts in different contexts.

  • Brand Icons and Graphics

    Custom Icons: Icons that match the brand style. Illustrations: Any custom illustrations used in the brand materials. Patterns and Textures: Custom patterns or textures that complement the brand.

  • Stationery Design

    Business Cards: Design for company business cards. Letterhead: Branded letterhead template. Envelopes: Design for company envelopes. Email Signature: Branded email signature template.

  • Marketing Materials

    Brochures: Design for company brochures. Flyers: Templates for promotional flyers. Posters: Branded posters for events or promotions

  • Digital Assets

    Social Media Profiles: Profile and cover images for social media platforms (Facebook, Twitter, LinkedIn, Instagram). Social Media Templates: Templates for posts, stories, and advertisements. Website Elements: Design for website elements like buttons, icons, and banners.

  • Brand Guidelines Document

    Brand Story: An overview of the brand’s mission, vision, and values. Logo Usage: Detailed guidelines on logo usage, including spacing and placement rules. Color Usage: Guidelines on how to use the brand colors. Typography: Detailed guidelines on font usage. Imagery Style: Instructions on the style of images and graphics to be used. Tone of Voice: Guidelines on the brand’s tone and voice in written communications. Examples of Correct and Incorrect Usage: Visual examples to guide the proper application of the brand elements.

  • Packaging Design (if applicable)

    Product Packaging: Design for product packaging. Labels: Design for product labels

  • Additional Items (depending on the brand)

    Merchandise: Design for branded merchandise like t-shirts, mugs, etc. Signage: Design for physical signage for stores or offices.

Skills and tools

Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma

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