Brand Design Packages

Porshea Smith

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About this service

Summary

Developed comprehensive brand design packages that included logos, color schemes, and typography guidelines.

Process

1. Initial Consultation
Objective: Understand the client's needs, goals, and vision.
Actions:
- Conduct a meeting or interview with the client.
- Discuss the company's mission, values, target audience, and competitive landscape.
- Gather any existing brand materials or references.
2. Research and Discovery
Objective: Gain deeper insights into the industry, competitors, and audience.
Actions:
- Perform market research to understand industry trends.
- Analyze competitor branding and identify opportunities for differentiation.
- Develop audience personas to understand the target demographic.
3. Brand Strategy Development
Objective: Define the brand’s positioning and personality.
Actions:
- Create a brand strategy document outlining the brand’s mission, vision, values, and unique selling proposition (USP).
- Define the brand's personality and tone of voice.
- Outline the brand’s messaging framework.
4. Concept Development
Objective: Generate initial design concepts based on the brand strategy.
Actions:
- Brainstorm and sketch initial ideas for the logo, color palette, and typography.
- Develop mood boards to visualize the brand’s aesthetic direction.
- Present multiple design concepts to the client for feedback.
5. Design Refinement
Objective: Refine the chosen concept to align with client feedback and brand strategy.
Actions:
- Make revisions to the selected design concept based on client input.
- Iterate on the design, refining details such as color choices, typography, and logo variations.
- Ensure the design works across different mediums and applications.
6. Brand Elements Creation
Objective: Develop all brand elements as per the refined concept.
Actions:
- Logo Design: Create primary and secondary logos, including variations for different uses.
- Color Palette: Define primary and secondary colors with exact color codes (HEX, RGB, CMYK).
- Typography: Choose and specify fonts for headings, body text, and other use cases.
- Icons and Graphics: Design custom icons, illustrations, and patterns.
- Stationery: Create business cards, letterhead, envelopes, and email signatures.
- Marketing Materials: Design brochures, flyers, posters, and digital assets.
- Packaging Design: Develop packaging and label designs if applicable.
7. Brand Guidelines Development
Objective: Document the brand identity and usage guidelines.
Actions:
- Compile a comprehensive brand guidelines document.
- Include sections on logo usage, color palette, typography, imagery style, and tone of voice.
- Provide examples of correct and incorrect brand usage.
8. Client Review and Approval
Objective: Ensure the client is satisfied with the final deliverables.
Actions:
- Present the final brand design package to the client.
- Review each element and the brand guidelines document with the client.
- Make any final adjustments based on client feedback.
- Obtain client approval on the final designs.
9.Final Delivery
Objective: Provide the client with all the necessary files and documentation.
Actions:
- Prepare final files in various formats (e.g., PNG, JPEG, PDF, AI, EPS).
- Deliver the brand guidelines document in a PDF format.
- Provide access to all digital assets and source files.
- Offer support and guidance on implementing the new brand identity.
10. Post-Launch Support
Objective: Assist the client in the implementation phase and ensure successful brand rollout.
Actions:
- Provide guidance on applying the new brand across different touchpoints.
- Assist with any additional design needs or adjustments.
- Offer training or workshops for the client’s team on brand usage.
- Schedule follow-up meetings to review the brand’s performance and make necessary updates.

What's included

  • Logo Design

    Primary Logo: The main version of the logo. Secondary Logo: Alternate versions of the logo for different uses. Logo Variations: Black and white, color, and transparent background versions. Logo Usage Guidelines: Instructions on how to use the logo correctly in various contexts.

  • Color Palette

    Primary Colors: The main colors used in the brand. Secondary Colors: Additional colors that complement the primary colors. Color Codes: Hex, RGB, and CMYK values for each color.

  • Typography

    Primary Font: The main font used in the brand. Secondary Font: Complementary fonts for different types of text (headings, body text, etc.). Font Usage Guidelines: Instructions on how to use the fonts in different contexts.

  • Brand Icons and Graphics

    Custom Icons: Icons that match the brand style. Illustrations: Any custom illustrations used in the brand materials. Patterns and Textures: Custom patterns or textures that complement the brand.

  • Stationery Design

    Business Cards: Design for company business cards. Letterhead: Branded letterhead template. Envelopes: Design for company envelopes. Email Signature: Branded email signature template.

  • Marketing Materials

    Brochures: Design for company brochures. Flyers: Templates for promotional flyers. Posters: Branded posters for events or promotions

  • Digital Assets

    Social Media Profiles: Profile and cover images for social media platforms (Facebook, Twitter, LinkedIn, Instagram). Social Media Templates: Templates for posts, stories, and advertisements. Website Elements: Design for website elements like buttons, icons, and banners.

  • Brand Guidelines Document

    Brand Story: An overview of the brand’s mission, vision, and values. Logo Usage: Detailed guidelines on logo usage, including spacing and placement rules. Color Usage: Guidelines on how to use the brand colors. Typography: Detailed guidelines on font usage. Imagery Style: Instructions on the style of images and graphics to be used. Tone of Voice: Guidelines on the brand’s tone and voice in written communications. Examples of Correct and Incorrect Usage: Visual examples to guide the proper application of the brand elements.

  • Packaging Design (if applicable)

    Product Packaging: Design for product packaging. Labels: Design for product labels

  • Additional Items (depending on the brand)

    Merchandise: Design for branded merchandise like t-shirts, mugs, etc. Signage: Design for physical signage for stores or offices.

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma

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