Brand Design PackagesPorshea Smith
Developed comprehensive brand design packages that included logos, color schemes, and typography guidelines.
What's included
Logo Design
Primary Logo: The main version of the logo.
Secondary Logo: Alternate versions of the logo for different uses.
Logo Variations: Black and white, color, and transparent background versions.
Logo Usage Guidelines: Instructions on how to use the logo correctly in various contexts.
Color Palette
Primary Colors: The main colors used in the brand.
Secondary Colors: Additional colors that complement the primary colors.
Color Codes: Hex, RGB, and CMYK values for each color.
Typography
Primary Font: The main font used in the brand.
Secondary Font: Complementary fonts for different types of text (headings, body text, etc.).
Font Usage Guidelines: Instructions on how to use the fonts in different contexts.
Brand Icons and Graphics
Custom Icons: Icons that match the brand style.
Illustrations: Any custom illustrations used in the brand materials.
Patterns and Textures: Custom patterns or textures that complement the brand.
Stationery Design
Business Cards: Design for company business cards.
Letterhead: Branded letterhead template.
Envelopes: Design for company envelopes.
Email Signature: Branded email signature template.
Marketing Materials
Brochures: Design for company brochures.
Flyers: Templates for promotional flyers.
Posters: Branded posters for events or promotions
Digital Assets
Social Media Profiles: Profile and cover images for social media platforms (Facebook, Twitter, LinkedIn, Instagram).
Social Media Templates: Templates for posts, stories, and advertisements.
Website Elements: Design for website elements like buttons, icons, and banners.
Brand Guidelines Document
Brand Story: An overview of the brand’s mission, vision, and values.
Logo Usage: Detailed guidelines on logo usage, including spacing and placement rules.
Color Usage: Guidelines on how to use the brand colors.
Typography: Detailed guidelines on font usage.
Imagery Style: Instructions on the style of images and graphics to be used.
Tone of Voice: Guidelines on the brand’s tone and voice in written communications.
Examples of Correct and Incorrect Usage: Visual examples to guide the proper application of the brand elements.
Packaging Design (if applicable)
Product Packaging: Design for product packaging.
Labels: Design for product labels
Additional Items (depending on the brand)
Merchandise: Design for branded merchandise like t-shirts, mugs, etc.
Signage: Design for physical signage for stores or offices.
Porshea's other services
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
Service provided by
Porshea Smith New York, USA
Brand Design PackagesPorshea Smith
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
Developed comprehensive brand design packages that included logos, color schemes, and typography guidelines.
What's included
Logo Design
Primary Logo: The main version of the logo.
Secondary Logo: Alternate versions of the logo for different uses.
Logo Variations: Black and white, color, and transparent background versions.
Logo Usage Guidelines: Instructions on how to use the logo correctly in various contexts.
Color Palette
Primary Colors: The main colors used in the brand.
Secondary Colors: Additional colors that complement the primary colors.
Color Codes: Hex, RGB, and CMYK values for each color.
Typography
Primary Font: The main font used in the brand.
Secondary Font: Complementary fonts for different types of text (headings, body text, etc.).
Font Usage Guidelines: Instructions on how to use the fonts in different contexts.
Brand Icons and Graphics
Custom Icons: Icons that match the brand style.
Illustrations: Any custom illustrations used in the brand materials.
Patterns and Textures: Custom patterns or textures that complement the brand.
Stationery Design
Business Cards: Design for company business cards.
Letterhead: Branded letterhead template.
Envelopes: Design for company envelopes.
Email Signature: Branded email signature template.
Marketing Materials
Brochures: Design for company brochures.
Flyers: Templates for promotional flyers.
Posters: Branded posters for events or promotions
Digital Assets
Social Media Profiles: Profile and cover images for social media platforms (Facebook, Twitter, LinkedIn, Instagram).
Social Media Templates: Templates for posts, stories, and advertisements.
Website Elements: Design for website elements like buttons, icons, and banners.
Brand Guidelines Document
Brand Story: An overview of the brand’s mission, vision, and values.
Logo Usage: Detailed guidelines on logo usage, including spacing and placement rules.
Color Usage: Guidelines on how to use the brand colors.
Typography: Detailed guidelines on font usage.
Imagery Style: Instructions on the style of images and graphics to be used.
Tone of Voice: Guidelines on the brand’s tone and voice in written communications.
Examples of Correct and Incorrect Usage: Visual examples to guide the proper application of the brand elements.
Packaging Design (if applicable)
Product Packaging: Design for product packaging.
Labels: Design for product labels
Additional Items (depending on the brand)
Merchandise: Design for branded merchandise like t-shirts, mugs, etc.
Signage: Design for physical signage for stores or offices.
Porshea's other services
Contact for pricing