My logo process starts with an idea which connects to your business and goals. From there I begin the process of visual research to identify the type of logo you're looking for and also identifying competitors visual languages. This helps to further define and separate you from your market. I then move into iteration and creation, starting broad and narrowing down to a core idea. This is usually inspired from 3-4 words that the logo must connect with. Once ready for review, I present the work and explain my reasoning so you can understand the concept of the design, then with your feedback on-board we refine and get the perfect logo!