What's included

• Logotype & Variations

  Primary Logotype, Secondary Logotype and it's variations. A logo variation is a version of your primary logo, just re-arranged in a different format, sometimes referred to as your secondary logo. For example, if your primary logo is in a horizontal format, sometimes space doesn't always allow those exact dimensions.

• Brand Strategy

  In this two-week exploration, you'll develop a comprehensive brand strategy. The strategy will include research on your competition, your brand mission and vision, tone of voice, client personas, growth points, moodboard, brand personality, and three logo concept proposals.

• Typographies & Hierarchy

  Brand typography is a visual element of brand style guide, or brand book, that arranges your business's written copy in a legible way and aligns your messaging with your brand personality. Brand typography is not quite the same as brand font or typeface, although they are all closely related

• 2 Stationery Designs

  Two stationery designs of your choosing. Examples: Business Card Envelope Folder Letterhead

• Photography Guidelines

  PDF document with photography guidelines. Do's and Dont's for your brand photography. Examples of your photography, lighting and ideas.

• E-Mail Signature

  Pre-Coded E-Mail signature.

• Brand Guidelines

  Brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world. Brand guidelines help businesses ensure consistency and demonstrate what the company is, what it does, and what it stands for.

• Strategy Workshop

  1 Hour strategy call before the strategy is developed to discuss your brand, ideas and direction.

• 4 Brand Mockups

  4 Brand Mockups so you can see how the branding looks on different applications.