What's included

• logotype

  3 Logotype "concept" proposals before the final logotype is approved.

• Logo Variables

  A variable logo concept involves design and text elements that are interchangeable, synonymous and adaptable to various brand platforms in a handful of ways.

• Color Palette

  HEX codes, Pantone codes, Color tints, Primary Color Palette, Secondary Color Palette and Hero Color.

• Tipographies

  Primary, Secondary and Web Typography.

• 1 Stationery Design of your choice

  Any stationery design of your choice.

• 3 Brand Mockups

  3 brand mockups so you can see how the branding looks on different designs.

• Brand Guidelines

  PDF document with your brand guidelines. Brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world. Brand guidelines help businesses ensure consistency and demonstrate what the company is, what it does, and what it stands for.