Detailed Brand Design
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About this service
Summary
Based on my approach, a logo design must possess three essential features: readability, applicability, and distinctiveness. I refer to this as the RAD standard.
Readability
A logo must be easy to read because we encounter thousands of messages daily through various mediums. Our message needs to be easily readable, as the human brain prefers straightforward messages.
Applicability
Our logo design must be adaptable to various surfaces, such as wood, paper, stone, textile, ceramic, or digital platforms. It should have the same impact regardless of where it's used.
Distinctiveness
We place a strong emphasis on the distinctiveness of our logo designs. When end-users see our clients' logos, their initial reaction should be, 'I think I remember this' or 'It stands out.' Even after a decade, they should find it easy to recall. They might not consciously notice the logo in their daily life, but during a second encounter, they should remember it easily.
What's included
The client will receive a logo design that meets our RAD standard, accompanied by various application options.
You will be presented with three different logo design choices, from which you can select one.
An identity will be provided that serves multiple distinct purposes.
Based on your brand's requirements, you will receive five different designs, such as letterhead, business card, e-signature, mug design, etc.
Skills and tools
Brand Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Framer
HTML5
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