UX research that turns your assumptions into evidence. This is for teams who want to make product decisions based on what users actually do, and lower the risk of building the wrong thing.

I dig into real user needs, behaviors, and barriers, then turn them into clear, prioritized recommendations that shape the product, the brand, and the strategy. You work with me directly, and everything is built to act on rather than to sit in a slide deck nobody opens again. I pair what users tell us with what the data shows, so the conclusions hold up when you take them to the rest of the team.

Here is how I work. We start by framing the real questions, what decision are we actually trying to make, then I choose the methods that fit your stage and budget. That might be user interviews, usability testing, a survey, a heuristic evaluation, or a competitive analysis, often a combination. I run the research, synthesize it into findings, and hand you a prioritized list of recommendations you can act on immediately, along with personas or journey maps where they genuinely help.

Who it's for Founders, product owners, and teams about to invest in a build or redesign who want data behind the decision, or who suspect a usability problem is quietly costing them conversions.

Not for Teams who need a quick gut-check rather than real evidence. For fast directional input, a lighter design consultation is the better fit.