Before you commission a redesign, get clear on what needs fixing. The product may have changed. The website may need too much explaining. A new buyer may need different evidence.

The Credibility Gap Audit reviews the material your prospects see and gives you a prioritized plan.

Founders and marketing leaders who need to decide what to fix before a launch, a website rebuild or a change in buyer. You need a defined offer and existing material to review.

Already have a clear brief and scope? Start the project directly. The audit is optional.

Surface inventory. I review your website, deck, product UI, sales collateral and social presence in the order a prospect encounters them.

Positioning diagnosis. I examine how clearly the material explains the offer and how it compares with relevant alternatives.

Findings. I identify specific problems with explanation, consistency and presentation. I distinguish what the material shows from what would need testing.

Scoped recommendation. You receive a prioritized fix list, recommended scope and investment level, including what can stay and what can wait.

Delivered in one week, with a 45-minute readout to discuss the findings.

The audit is a $2,000 flat fee. The full fee is credited once toward your next engagement when it starts within 30 days of the audit readout. Any other credit must be agreed in the written proposal. Existing agreed terms are preserved.

I conduct the audit personally. If we work together on the design or build afterward, I lead the work with specialist production support where needed.

Send your current website and the decision you need to make.