Your company outgrew its brand somewhere in the last eighteen months. The product got better, the customers got bigger, the round closed. The surfaces didn't move. That distance between what you actually are and what your website says you are is the Credibility Gap, and it costs you deals you never hear about.
This audit names the gap specifically and tells you what to do about it.
Who this is for
Growth-stage B2B tech companies at an inflection point: raising, launching, repositioning, or moving upmarket. If you're pre-revenue or still finding product-market fit, this is early. Come back when the product is working and the brand is the thing holding it back.
What happens
Surface inventory. Website, deck, product UI, sales collateral, social. I go through what a prospect actually encounters, in the order they encounter it.
Positioning diagnosis. What you're claiming, what the market hears, and where those diverge.
The gap, named. Specific, not general. Which surfaces are lying about who you are, and what they're costing you.
Scoped recommendation. What to fix, in what order, at what investment level. Including the parts you should not pay anyone to fix yet.
Delivered in one week. One 45-minute readout call to walk through it and pressure-test the findings.
On the price
$3,500, credited in full toward a full engagement if you start one within 30 days. It's priced to be a real filter. If you want a free proposal call instead, this isn't it, and that's the point: you're paying for the diagnosis, which is the part that's actually hard.
I run Bright Studios, an embedded brand identity studio. Past work includes Contra, DAZN, Bolt, Hypernative, Marcura, Averi AI, and Augment.
Your company outgrew its brand somewhere in the last eighteen months. The product got better, the customers got bigger, the round closed. The surfaces didn't move. That distance between what you actually are and what your website says you are is the Credibility Gap, and it costs you deals you never hear about.
This audit names the gap specifically and tells you what to do about it.
Who this is for
Growth-stage B2B tech companies at an inflection point: raising, launching, repositioning, or moving upmarket. If you're pre-revenue or still finding product-market fit, this is early. Come back when the product is working and the brand is the thing holding it back.
What happens
Surface inventory. Website, deck, product UI, sales collateral, social. I go through what a prospect actually encounters, in the order they encounter it.
Positioning diagnosis. What you're claiming, what the market hears, and where those diverge.
The gap, named. Specific, not general. Which surfaces are lying about who you are, and what they're costing you.
Scoped recommendation. What to fix, in what order, at what investment level. Including the parts you should not pay anyone to fix yet.
Delivered in one week. One 45-minute readout call to walk through it and pressure-test the findings.
On the price
$3,500, credited in full toward a full engagement if you start one within 30 days. It's priced to be a real filter. If you want a free proposal call instead, this isn't it, and that's the point: you're paying for the diagnosis, which is the part that's actually hard.
I run Bright Studios, an embedded brand identity studio. Past work includes Contra, DAZN, Bolt, Hypernative, Marcura, Averi AI, and Augment.