What's included

• Discovery Meeting Summary

  Following our discussion, I’m providing you with a comprehensive document summarizing your responses to the various questions regarding the brand, its positioning, key challenges, and the objectives tied to this project. When applicable, I’ve also included a preliminary moodboard that helps define the boundaries of the brand’s visual universe and offers an initial glimpse at potential color palettes. This document will act as a blueprint for my work moving forward.

• First Logo Iteration

  I’m presenting an initial logo design that addresses all the variables outlined in the summary document, along with various mockups to showcase how it would look in different contexts. Design is an iterative process, so even if this first draft aligns closely with your vision and you feel an immediate connection to it, I suggest we discuss possible refinements to ensure we land on a final version that is perfect and makes your brand truly unique.

• Typography

  Beyond the font used in the wordmark, I’ll be proposing one or more typefaces for your brand that can be applied across your communication materials and website. Based on your preferences and budget, I will recommend either elegant yet cost-effective options or premium fonts from leading foundries.

• Brand Guidelines

  A document detailing every aspect of the new brand identity, how it should be used, its applications, and dos and don’ts. This resource is essential for maintaining consistency over time, empowering your internal team to own the brand, and simplifying collaborations with external partners and service providers.

• Applications

  I’m available to extend the brand identity across any necessary materials. You will receive a basic package for web and social media use, along with mockups for communication purposes. I can also supply any other assets that may be relevant. A list will be established at the beginning of the project to ensure that the scope is well-defined.