Elevate your brand story with distinctive logo development.
Lisa Louw
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About this service
Summary
Process
What's included
Primary Logo:
The main, full version of the logo that represents the brand in its entirety.
Variations:
These might include horizontal and vertical versions, as well as variations optimized for different backgrounds (light, dark, transparent).
Color Palette:
A selection of colors used in the logo, often including primary, secondary, and accent colors, along with their specific codes (RGB, CMYK, HEX).
Typography/Fonts:
Any specific fonts or typography used in the logo, along with guidelines on how to use them in various applications.
Usage Guidelines:
Instructions on how to use the logo, including minimum size, clear space, and what not to do (e.g., stretching, distorting).
File Formats:
Various file formats such as vector files (AI, EPS, SVG) for scalability and raster files (PNG, JPG) for specific applications.
Mockups:
Visual representations of the logo applied to different items (e.g., business cards, stationery, signage) to showcase how it will look in real-world scenarios.
Brand Style Guide:
A comprehensive document outlining all the visual elements of the brand, including the logo, colors, fonts, and their usage rules.
Social Media Assets:
Profile picture versions of the logo optimized for different social media platforms.
Favicon:
A small icon version of the logo used for browser tabs and bookmarks.
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