What's included

• Primary Logo:

  The main, full version of the logo that represents the brand in its entirety.

• Variations:

  These might include horizontal and vertical versions, as well as variations optimized for different backgrounds (light, dark, transparent).

• Color Palette:

  A selection of colors used in the logo, often including primary, secondary, and accent colors, along with their specific codes (RGB, CMYK, HEX).

• Typography/Fonts:

  Any specific fonts or typography used in the logo, along with guidelines on how to use them in various applications.

• Usage Guidelines:

  Instructions on how to use the logo, including minimum size, clear space, and what not to do (e.g., stretching, distorting).

• File Formats:

  Various file formats such as vector files (AI, EPS, SVG) for scalability and raster files (PNG, JPG) for specific applications.

• Mockups:

  Visual representations of the logo applied to different items (e.g., business cards, stationery, signage) to showcase how it will look in real-world scenarios.

• Brand Style Guide:

  A comprehensive document outlining all the visual elements of the brand, including the logo, colors, fonts, and their usage rules.

• Social Media Assets:

  Profile picture versions of the logo optimized for different social media platforms.

• Favicon:

  A small icon version of the logo used for browser tabs and bookmarks.