Elevate your brand story with distinctive logo development.

Lisa Louw

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About this service

Summary

In a world driven by visual narratives, your brand's identity stands as its cornerstone. Logo design is more than just crafting visuals; it's about sculpting a compelling story that resonates with your audience. With meticulous attention to detail and a passion for innovation, I specialize in creating logos that transcend aesthetics—they encapsulate your brand's essence, values, and aspirations. I will collaborate closely with you, leveraging creativity and strategic insight to craft a visual identity that leaves a lasting impression. Elevate your brand journey and witness the transformative power of a thoughtfully designed logo—a symbol that speaks volumes and distinguishes your story in a crowded landscape.

Process

DISCOVERY PHASE:
We begin by conducting in-depth research and gathering insights about your brand, target audience, and industry. This helps us understand your unique positioning and requirements for the logo.
CONCEPT DEVELOPMENT:
I explore a range of creative concepts and design directions based on the insights gathered and generate multiple initial logo options that reflect different visual approaches and brand representations.
COLLABORATION AND FEEDBACK:
I will work closely with you, seeking your input and feedback on the initial concepts. This collaborative process allows me to understand your preferences and refine the design direction.
REFINEMENT AND ITERATION:
Based on your feedback, we refine the chosen concept, focusing on aspects such as typography, color palette, iconography, and overall visual appeal. I iterate and fine-tune the design to create a logo that aligns with your brand identity.
FINAL APPROVAL:
Once the design is refined, we present the final logo for your approval. We ensure that it captures the essence of your brand, communicates your values, and resonates with your target audience.
PREPARATION AND DELIVERY:
After receiving your approval, I prepare the logo for various applications and formats. We ensure that the logo is versatile, scalable, and suitable for both digital and print use.
GUIDELINES AND USAGE INSTRUCTIONS:
As part of our logo development process, we suggest creating a brand guidelines and usage instructions to help you effectively apply and maintain the integrity of the logo across different platforms and materials.

What's included

  • Primary Logo:

    The main, full version of the logo that represents the brand in its entirety.

  • Variations:

    These might include horizontal and vertical versions, as well as variations optimized for different backgrounds (light, dark, transparent).

  • Color Palette:

    A selection of colors used in the logo, often including primary, secondary, and accent colors, along with their specific codes (RGB, CMYK, HEX).

  • Typography/Fonts:

    Any specific fonts or typography used in the logo, along with guidelines on how to use them in various applications.

  • Usage Guidelines:

    Instructions on how to use the logo, including minimum size, clear space, and what not to do (e.g., stretching, distorting).

  • File Formats:

    Various file formats such as vector files (AI, EPS, SVG) for scalability and raster files (PNG, JPG) for specific applications.

  • Mockups:

    Visual representations of the logo applied to different items (e.g., business cards, stationery, signage) to showcase how it will look in real-world scenarios.

  • Brand Style Guide:

    A comprehensive document outlining all the visual elements of the brand, including the logo, colors, fonts, and their usage rules.

  • Social Media Assets:

    Profile picture versions of the logo optimized for different social media platforms.

  • Favicon:

    A small icon version of the logo used for browser tabs and bookmarks.

Skills and tools

Brand Designer

Logo Designer

Brand Strategist

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Canva

Canva

Industries

Design

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Brand Identity Development

Contact for pricing