Short Blog Post or Article (600-800 words)
Starting at
$
380
About this service
Summary
This deliverable covers any 600-800 word written content you'd like to publish on your own blog or as a guest post.
Think: blog articles, quick explainers, case studies, Q+As, support documentation, and so on —
What I'll need to get started -->
The topic — what keywords and queries is this content addressing?
The goal — is this piece meant to introduce you to a new audience, or nurture an existing audience towards conversion? Are you looking to improve keyword rankings and organic traffic, or deploy this content on other channels?
The audience — who is your target demographic, and what should they do after reading this content?
The requirements — is there a Style Guide or brand voice you'd like to align to? A particular formatting you prefer for research citations? A specific CTA everything should build towards? Or any other important details you can think of?
The deadline — you get it.
Here's what's included in my rate -->
DEEP UNDERSTANDING OF YOUR BUSINESS NEEDS
Independent deep dive on your brand, industry, audience, products, and services
Clarification via email and/or kick off call prior to writing
Following style and tone of voice guides
SEO-OPTIMIZED WEB CONTENT
Original and high quality written content aligning to your keyword strategy and length requirements
Writing for people first, and search engines second with natural keyword usage and semantic expansion to cover relevant topic clusters
Internal linking to relevant content on your site and external linking to credible industry voices
WRITING + TONE OF VOICE EXPERTISE
Nearly a decade’s worth of best practices gleaned from writing high-performing editorial and research-based content about tech, eCommerce, PR, consumer trends, etc.
Simplification of complex topics, synthesizing insights from quality sources
Dedication to thoroughly addressing your audience’s needs to provide value and help them trust your brand
Masterful use of the “expert friend” tone of voice
FEEDBACK + REVISIONS
Proactive communication via email
Up to two rounds of revisions and amends (within reason)
Collaboration through Google Docs
PROJECT MANAGEMENT
Independent project management to deliver quality content honoring your needs and deadlines
Email confirmation re: receipt of work, completed work submissions, and other touch points upon request.
What's included
600-800 word blog post or article
A ready-to-publish blog post or article full of high quality research, original insights, and optimizations tailored to your SEO goals.
Duration
3-5 days
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