Short-ish eBooks and White Papers (1300-1500 words)
Starting at
$
950
About this service
Summary
This deliverable covers any 1300-1500 word eBook or white paper you'd like to publish on your own website or syndicate on other platforms.
Think: consumer insights reports, industry trends, thought leadership, in-depth marketing guides and tutorials, etc.
What I'll need to get started -->
The topic and format — what topics and queries is this content addressing? And will it be published as a PDF or live on your website?
The goal — what business outcomes should this content help you achieve?
The audience — who is your target demographic, and what should they do after reading this content?
The requirements — is there a Style Guide or brand voice you'd like to align to? A particular formatting you prefer for research citations? A specific CTA everything should build towards? Or any other important details you can think of?
The deadline — you get it.
Here's what's included in my rate -->
DEEP UNDERSTANDING OF YOUR BUSINESS NEEDS
Independent deep dive on your brand, industry, audience, products, and services
Clarification via email and/or kick off call prior to writing
Following style and tone of voice guides
SEO-OPTIMIZED WEB CONTENT
Original and high quality written content aligning to your keyword strategy and length requirements
Writing for people first, and search engines second with natural keyword usage and semantic expansion to cover relevant topic clusters
Internal linking to relevant content on your site and external linking to credible industry voices
WRITING + TONE OF VOICE EXPERTISE
Nearly a decade’s worth of best practices gleaned from writing high-performing editorial and research-based content about tech, eCommerce, PR, consumer trends, etc.
Simplification of complex topics, synthesizing insights from quality sources
Dedication to thoroughly addressing your audience’s needs to provide value and help them trust your brand
Masterful use of the “expert friend” tone of voice
FEEDBACK + REVISIONS
Proactive communication via email
Up to two rounds of revisions and amends (within reason)
Collaboration through Google Docs
PROJECT MANAGEMENT
Independent project management to deliver quality content honoring your needs and deadlines
Email confirmation re: receipt of work, completed work submissions, and other touch points upon request.
What's included
1300-1500 word eBook or white paper manuscript
A ready-to-publish document of eBook or white paper copy, full of high quality research and expert insights aligned to your unique needs and goals.
Duration
10-14 days
Skills and tools
Content Writer
SEO Writer
Researcher
Google Analytics
Google Docs
SEO