Digital Brand Identity System

Isabella S.

Starting at

700

About this service

Summary

This service offers a thoughtfully crafted digital brand identity system that brings clarity, cohesion, and a refined visual direction to your business. I develop a refined foundation, complete with color systems, typography, visual cues, and applied examples, so your brand can consistently and beautifully appear across every platform. The result is a polished, editorial identity you can use with confidence in all your marketing and design materials.

FAQs

Do you design logos as part of this package?
No, this service focuses on a complete visual identity system rather than logo design. It’s about creating a cohesive brand framework that can be applied across all your marketing materials.
How long does the process take?
The full process typically takes 2-4 weeks, depending on the complexity of your brand and the number of revisions. I’ll provide a clear timeline upfront and keep you updated at every stage.
What if I don’t have any brand inspiration yet?
No problem! Part of my process is research and creative exploration. I’ll work with you to develop a visual direction that fits your goals, industry, and audience, even if you’re starting from scratch.

What's included

Visual Direction Board
A curated creative direction that defines the mood, tone, and visual language of your brand through color, texture, typography, and photographic style. This establishes the foundation for all future design decisions.
Color System
A refined palette featuring primary, secondary, and accent colors, each with HEX, RGB, and CMYK codes. Includes guidance on usage, contrast, and pairings to ensure visual consistency across digital and print.
Typography Hierarchy
A complete font system outlining headers, subheaders, body text, and buttons. Includes usage guidelines, spacing considerations, and recommendations for web-safe alternatives if needed.
Brand Style Sheet (1–2 Pages)
A clean, organized snapshot of everything included: color palette, typography system, visual direction, and signature elements.

Example projects