What's included

• Market analysis

  This involves gathering data on market trends, competitors' strategies, customer preferences, and other factors that impact the industry. The analysis typically includes information such as market size, growth rate, key players, and opportunities and threats in the market.

• Competitor profiling

  This deliverable involves conducting in-depth research on key competitors in the industry. It includes information such as competitors' market share, products and services offered, pricing strategies, sales and marketing tactics, strengths and weaknesses, and future plans.

• SWOT analysis

  strategic tool used to assess the strengths, weaknesses, opportunities, and threats facing a company. The competitive intelligence service may provide a SWOT analysis for both the client and their competitors, helping them identify areas for improvement and competitive advantages.

• Industry benchmarking

  This involves comparing the client's performance against industry benchmarks to identify areas where they are lagging behind or excelling. This can help the client set realistic goals and strategies for improvement.

• Emerging trends analysis

  The competitive intelligence service may provide insights into emerging trends in the industry, such as new technologies, changing consumer preferences, regulatory changes, and other factors that could impact the market. This information can help the client stay ahead of the competition and adapt their strategies accordingly.

• Competitive landscape mapping

  This deliverable involves visually representing the competitive landscape, including key players, market share, and other relevant information. This can help the client get a clear picture of their position in the market and identify opportunities for growth and expansion.