What's included

• Measurement & analytics reporting

  Compilation of deep-dive analysis of awareness, engagement and conversion performance through reporting on KPIs and various digital metrics. This report will feature both observations and recommendations on how to optimize future creative iterations for improved ROI.

• Month over month M&A evals

  For a best practice scenario, would continue to compile reports on a monthly cadence to gather long-term data. Especially helpful when performing A/B email campaign testing and exploring different web rollouts.

• Project retrospective

  Following agile planning principles, will put together a post-mortem analysis focusing on project workflow performance. This retrospective will factor in personal observations of both project manager and feedback from greater team. This will serve as an opportunity to set clear processes that the group is aligned with.