1. Research & Strategy
User research (interviews, surveys, competitor analysis).
Personas & user journeys (who the product is for, how they’ll use it).
Problem definition & opportunity mapping.
Feature prioritization / product roadmap alignment.
2. Information Architecture
Sitemap (for web apps).
User flows (step-by-step paths users take to complete tasks).
Task analysis & journey mapping.
3. Wireframes & Low-Fidelity Prototypes
Sketches / wireframes to outline layout and structure.
Clickable prototype for testing early ideas with stakeholders or users.
4. Visual Design (UI)
High-fidelity mockups for all key screens (desktop + mobile).
Design system:
Color palette.
Typography.
Components (buttons, cards, modals, forms, icons).
Spacing and grid rules.
Responsive states (desktop, tablet, mobile).
Interaction states (hover, pressed, disabled).
5. Prototyping & User Testing
Interactive prototype (in Figma, Framer, or similar).
Usability testing sessions (optional, if included).
Iteration rounds based on feedback.
6. Developer Handoff
Organized design files (Figma, Sketch, XD).
Component library linked to design system.
Developer-ready specs (spacing, colors, typography, interactions).
Exported assets (icons, illustrations, logos).
7. Final Deliverables Package
Full set of design files (organized and editable).
Clickable prototype to demonstrate flows.
Design system / style guide for future scalability.
Documentation for developers and stakeholders.
Optional Add-Ons
Motion design (micro-interactions, loading states, animations).
Accessibility review & guidelines (WCAG compliance).
Marketing materials (landing page design, pitch deck visuals).
Ongoing design support for new features.