Once a concept is selected, we will start working on a brand book
Includes:
Brand concept (Slides described core brand Principles, Values, Look & Feel)
Colors
- Accent, primary, and secondary color palette
- Various сolor formats (RGB for digital, CMYK - for printable
materials)
- Guide of color usage
- ‘Do not’ rules
Typography
- Defined primary font pair and additional brand fonts.
- Font styles to be used
(folder on Google Drive with fonts or link to Google fonts)
- Recommendation and Examples of usage
Sets of Design assets with style recommendations/guides for use.
- Photography
- Brand graphical elements
- Collages
- Icons
- Illustrations