We will discuss your business, expectations, brand vision, ideas, and future design.

We collect references and recommend a few directions for logo development.

Prepare and demonstrate a few designs of logo conceptions.

Once a concept is selected, it will be developed with a polished logo.

We will provide an animated logo, which can be used in different places like on social media, intro & outro of a video, as a loading icon for websites

We create 2-3 moodboards (branding concepts), sharing collections of images, design materials, color palettes, and typography, all unified by a single concept with brief descriptions.

We prepare and demonstrate a few ready design conceptions. Once a concept is selected, we will start working on a brand book

Ready to use design Templates with recommendations/guides for use - Social media posts - Ads - Emails - Presentation slides

Once a concept is selected, we will start working on brandbook. Includes: Brand concept (Slides described core brand Principles, Values, Look & Feel) Logbook - Logo variants for different usage (e.g. on dark/light background, for applications) - Logo options (main logo, secondary, main logo + description, emblem,ets… ) - Folder on Google Drive with all logo options in different formats for downloading (AI, EPS, PNG) - Proportion scheme of logo - Logo safe zones - Scaling options - ‘Do not’ rules Colors - Accent, primary, and secondary color palette   - Various сolor formats (RGB for digital, CMYK - for printable materials) - Guide to color usage - ‘Do not’ rules Typography - Defined primary font pair and additional brand fonts. 
 - Font styles to be used (folder on Google Drive with fonts or link to Google fonts) - Recommendation and Examples of usage Sets of Design assets with style recommendations/guides for use. - Photography - Brand graphical elements - Collages - Icons - Illustrations

. - Merch - Printed materials - Video/Motion branded materials - 3d modeling - etc.