A wordmark logo is more than a business name set in a typeface. It’s a distinct visual signature that helps people recognize, remember, and trust your brand.

With over a decade of experience designing for founders and growing businesses, I create custom wordmarks that feel ownable, intentional, and built to last. The focus is on creating a logo that carries character and commercial clarity, without relying on trends or generic typography.

This service is for founders who want their name to become a recognisable brand asset.

2–3 custom wordmark logo directions

Strategic discovery and positioning review

Curated visual-direction mood boards

Custom typography exploration and refinement

Contextual mockups and design rationale

2 rounds of refinement

Final file suite: AI, EPS, SVG, PNG, JPG, and PDF

Optional brand guide add-on

We start by getting clear on your business, audience, positioning, ambitions, competitors, and the perception you want to create.

Before design begins, we define what your wordmark needs to communicate and where it needs to stand apart.

You’ll receive curated mood boards that map out potential visual territories, typographic character, and brand tone.

This gives us a shared creative foundation before the design work begins.

I explore custom typographic directions built around your brand name, rather than pulling from an off-the-shelf font and calling it a day.

The work may include bespoke letterforms, modified type, ligatures, spacing, proportions, and supporting details that make the mark recognisable at a glance.

You’ll receive 2–3 considered wordmark directions, shown in context with mockups and clear rationale. Presentation can happen asynchronously or on a call.

Once you choose a direction, we use 2 rounds of refinement to resolve the details and make sure the final logo feels right for the business.

Any additional exploration or revisions can be scoped separately.

After approval, you’ll receive a professional file package ready for digital and print use.

A brand guide can also be added if you need practical rules for using the wordmark consistently across touchpoints.