Build a Bold, Aligned & Scalable Brand From Scratch by Philipe Santana

Build a Bold, Aligned & Scalable Brand From Scratch

Philipe Santana

Contact for pricing

About this service

Summary

I help purpose-driven businesses and startups build bold, strategic brands from the inside out. With over 12 years of experience, I deliver creative direction, visual identity, and brand systems that connect emotionally and perform consistently. My approach blends data, storytelling, and structure — crafting brands that are as meaningful as they are memorable.

Process

1. Immersion

We start by understanding everything about your brand: values, challenges, audience, and market. This includes a kickoff call, an in-depth strategic questionnaire, discovery interviews, and a competitive landscape analysis. The goal is to collect key insights and align expectations.

2. Brand Definition

Based on our research, we craft your brand’s core:

Brand Essence (values, attributes, indicators)

Strategic Positioning

Brand Narrative

Moodboard (visual and verbal tone)

You’ll receive a full presentation of your brand soul — clearly structured and ready for validation.

3. Activation

Now it’s time to bring your brand to life. We design your visual identity and deliver your:

Brand Presentation

Full Brandbook (guidelines, visuals, tone of voice, system rules)

Creative Assets (optional post & print designs)

Throughout the process, we’ll align closely via a shared client portal, weekly updates, and validation checkpoints.

What's included

Creative Concept
A strategic and narrative-driven concept that defines the essence, tone, and direction of your brand. This includes core ideas, positioning insights, and storytelling structure to guide all visual and verbal elements.
Moodboard
A curated visual guide that translates the brand’s personality, atmosphere, and stylistic references into a tangible creative vision — including colors, textures, imagery, typography inspiration, and tone of communication.
Brand Presentation
A visual presentation that communicates your brand’s identity, including its concept, logo applications, visual direction, and verbal essence. Ideal for internal alignment or stakeholder approval.
Brandbook
A comprehensive brand guideline document covering logo usage, color palette, typography, graphic elements, tone of voice, and application rules — ensuring consistency and clarity across all touchpoints.

Example projects

Evtix

Zum de Besouro

Access by Universum

Skills and tools

Logo Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Figma

Sketch