Build a Bold, Aligned & Scalable Brand From Scratch

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About this service

Summary

I help purpose-driven businesses and startups build bold, strategic brands from the inside out. With over 12 years of experience, I deliver creative direction, visual identity, and brand systems that connect emotionally and perform consistently. My approach blends data, storytelling, and structure — crafting brands that are as meaningful as they are memorable.

What's included

  • Creative Concept

    A strategic and narrative-driven concept that defines the essence, tone, and direction of your brand. This includes core ideas, positioning insights, and storytelling structure to guide all visual and verbal elements.

  • Moodboard

    A curated visual guide that translates the brand’s personality, atmosphere, and stylistic references into a tangible creative vision — including colors, textures, imagery, typography inspiration, and tone of communication.

  • Brand Presentation

    A visual presentation that communicates your brand’s identity, including its concept, logo applications, visual direction, and verbal essence. Ideal for internal alignment or stakeholder approval.

  • Brandbook

    A comprehensive brand guideline document covering logo usage, color palette, typography, graphic elements, tone of voice, and application rules — ensuring consistency and clarity across all touchpoints.


Skills and tools

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Figma

Figma

Sketch

Sketch