Build a Bold, Aligned & Scalable Brand From ScratchPhilipe Santana
I help purpose-driven businesses and startups build bold, strategic brands from the inside out. With over 12 years of experience, I deliver creative direction, visual identity, and brand systems that connect emotionally and perform consistently.
My approach blends data, storytelling, and structure — crafting brands that are as meaningful as they are memorable.
What's included
Creative Concept
A strategic and narrative-driven concept that defines the essence, tone, and direction of your brand. This includes core ideas, positioning insights, and storytelling structure to guide all visual and verbal elements.
Moodboard
A curated visual guide that translates the brand’s personality, atmosphere, and stylistic references into a tangible creative vision — including colors, textures, imagery, typography inspiration, and tone of communication.
Brand Presentation
A visual presentation that communicates your brand’s identity, including its concept, logo applications, visual direction, and verbal essence. Ideal for internal alignment or stakeholder approval.
Brandbook
A comprehensive brand guideline document covering logo usage, color palette, typography, graphic elements, tone of voice, and application rules — ensuring consistency and clarity across all touchpoints.
Example work
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Sketch
Logo Designer
Service provided by
Philipe Santana Rio de Janeiro, Brazil
Build a Bold, Aligned & Scalable Brand From ScratchPhilipe Santana
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Sketch
Logo Designer
I help purpose-driven businesses and startups build bold, strategic brands from the inside out. With over 12 years of experience, I deliver creative direction, visual identity, and brand systems that connect emotionally and perform consistently.
My approach blends data, storytelling, and structure — crafting brands that are as meaningful as they are memorable.
What's included
Creative Concept
A strategic and narrative-driven concept that defines the essence, tone, and direction of your brand. This includes core ideas, positioning insights, and storytelling structure to guide all visual and verbal elements.
Moodboard
A curated visual guide that translates the brand’s personality, atmosphere, and stylistic references into a tangible creative vision — including colors, textures, imagery, typography inspiration, and tone of communication.
Brand Presentation
A visual presentation that communicates your brand’s identity, including its concept, logo applications, visual direction, and verbal essence. Ideal for internal alignment or stakeholder approval.
Brandbook
A comprehensive brand guideline document covering logo usage, color palette, typography, graphic elements, tone of voice, and application rules — ensuring consistency and clarity across all touchpoints.
Example work
Contact for pricing