What's included

• Analysis & Hypothesis Generation

  We kick off with a 1:1 workshop to understand your goals, audience, and product idea. Based on what we uncover, I’ll help you identify usability risks and generate clear, testable hypotheses.

• Flow Mapping & Prioritization

  We define what parts of the experience to test first — mapping user journeys, prioritizing screens, and outlining edge cases or key decisions.

• Prototype Design (Figma)

  I create a clickable mid-to-high fidelity prototype reflecting the core flow or feature, styled just enough for realistic interaction and visual clarity. Optional: Multiple variants for A/B testing.

• User Testing Plan

  You’ll receive a ready-to-run strategy tailored to your team: • Testing goals aligned with your hypotheses • Sample user tasks • Guidelines for recruitment • Platform/tool suggestions (e.g. Maze, Useberry, Lookback) • Observation tips and decision criteria

• [Optional] Survey or Interview Scripts

  I can design survey questions or prep interview guides to support qualitative testing. This helps you validate emotional response, usability patterns, or product/market fit signals.

• [Optional] Interview Support

  Need hands-on help? I can moderate or observe 3–5 user interviews and deliver a synthesis of key insights and takeaways.

• Insight Synthesis & Prioritized Recommendations

  You’ll receive a clean, visual summary of what we learned — including prioritized UX fixes, behavioral patterns, and next-step guidance.