What's included

• Heuristic & Quick-Win Audit

  Scope: A fast, focused audit designed to highlight the most urgent UX problems without going too deep. Ideal for startups and small businesses that need quick improvements to increase usability and reduce friction. Deliverables: 1. Top 10–15 critical issues with annotated screenshots 2. Quick-win recommendations (changes that require little effort but bring noticeable results) 3. Mini roadmap: what to fix now vs. later 4. PDF report (5–10 pages) formatted for easy sharing with your team Value: ✅ Gives you an immediate action plan to improve your product ✅ Affordable entry point into UX improvements ✅ Saves time by prioritizing fixes that impact users most

• In-Depth UX Evaluation

  Scope: A comprehensive audit that goes beyond surface issues. This evaluation covers usability, accessibility, design consistency, and how your product compares to industry standards. Deliverables: 1. Full heuristic evaluation with severity ratings 2. User journey analysis (onboarding, checkout, navigation, etc.) 3. Competitor benchmark with 2–3 direct competitors or market leaders 4. Design consistency review: typography, spacing, colors, component usage 5. Prioritized roadmap: quick wins, medium-term fixes, long-term strategy 6. Visual examples of suggested improvements where needed Value: ✅ Provides a complete picture of your product’s UX health ✅ Ensures your product is competitive and aligned with industry best practices ✅ Helps your design/dev team prioritize improvements with clear impact levels

• UX Research + Strategic Audit

  Scope: An advanced audit that combines expert evaluation with real or proxy user research. Designed for teams who want deep, actionable insights and a roadmap tied to actual user behavior. Deliverables: 1. Everything included in the In-Depth Evaluation 2. User testing sessions (or surveys/interviews if direct users aren’t available) 3. Analytics review (heatmaps, funnel drop-offs, behavior patterns) 4. Wireframe-level redesign suggestions for critical flows (e.g., onboarding, checkout, dashboard) 5. Stakeholder workshop (1–2h) to present findings, align priorities, and plan next steps 6. Extended PDF report (25–40 pages) + Figma annotations Value: ✅ Data-driven decisions instead of relying only on expert opinion ✅ Identifies hidden friction points in the real user experience ✅ Gives your team not only problems but tested solutions and prototypes ✅ Aligns stakeholders with a clear UX strategy for the next 3–6 months