I help you turn an AI product idea into a validated, usable product by combining product strategy, research, UX and AI systems design.

Building the product is no longer the hardest part. Building the right product is.

I work with non-technical founders to figure out what should be built, how it should work, and what needs to happen for users to understand its value, use it and keep coming back.

Depending on where your product is, we may start with an idea that needs validation or an existing AI product that isn't performing as expected.

→ Product strategy & validation Clarify the problem, user, assumptions and evidence we need before committing to the wrong product decisions.

→ Product experience & UX Define how the product should work from the user's first interaction through the core experience.

→ AI systems design Design how AI fits into the product, including what it should do, what users control and how the experience responds when AI is uncertain or wrong.

→ Interface design Turn the product decisions into clear, usable interfaces and reusable components ready for implementation.

→ Testing & iteration Test important assumptions and interactions, then use what we learn to improve the product before or after launch.