Complete Brand Identity Design

Arnab Bag

Starting at

499

About this service

Summary

I offer a complete brand identity package, including strategic research, creative direction, custom logo design, patterns, typography, and brand colors—delivered in all key formats. My service blends strategy and design to create visually compelling, market-driven brand identities tailored to your unique business goals.

Process

Client Questionnaire: We begin with a detailed questionnaire to understand your brand's values, target audience, industry, and vision. This step ensures the design is aligned with your business goals.

Brand Strategy: I conduct in-depth research and analysis to develop a comprehensive brand strategy, including market positioning and competitive insights. This strategic foundation guides the creative process.

Creative Direction (Mood Boards): Two thoughtfully curated mood boards help visualize the brand's aesthetic direction, color palette, textures, imagery, and overall design vibe.

Mind Mapping: I brainstorm and explore design ideas by mapping out concepts that connect your brand’s message and audience expectations.

Concept Sketching: Initial logo concepts are sketched by hand, ensuring creative freedom and exploration before moving into the digital design phase.

Digitalizing the Logo: The best concepts are refined and digitized using professional design tools, with variations created for different applications and formats.

Brand Book (Brand Guidelines) A detailed brand book is developed, outlining the brand’s visual identity system, including logo usage, color palette, typography guidelines, patterns, and design elements. This serves as a blueprint for maintaining consistency in all brand communications.

Final Presentation: You receive the complete brand package, including all logo files, patterns, typography, color palette, and strategic recommendations to ensure consistent brand usage

What's included

Brand Strategy & Research Report:
In-depth market and competitor analysis to shape your brand positioning and voice.
Creative Direction Presentation:
Two thoughtfully designed mood boards to define your brand's visual direction.
Custom Logo Design:
Professionally crafted logos delivered in all essential formats (PNG, JPG, AI, PDF, SVG, WEBP).
Pattern Design:
Unique patterns to enrich your brand visuals and enhance marketing materials.
Typography & Brand Colors:
carefully curated fonts and color palettes for a consistent brand identity.
Comprehensive Brand Book:
A complete guide detailing brand usage, including logo applications, color guidelines, typography rules, and pattern use to ensure brand consistency.

Example projects