Strategic Logo Design: From Concept to Completion

Arnab Bag

Starting at

199

About this service

Summary

I offer a complete brand identity package, including strategic research, creative direction, custom logo design, patterns, typography, and brand colors—delivered in all key formats. My service blends strategy and design to create visually compelling, market-driven brand identities tailored to your unique business goals.

Process

Client Questionnaire: We begin with a detailed questionnaire to understand your brand's values, target audience, industry, and vision. This step ensures the design is aligned with your business goals.

Brand Strategy: I conduct in-depth research and analysis to develop a comprehensive brand strategy, including market positioning and competitive insights. This strategic foundation guides the creative process.

Creative Direction (Mood Boards): Two thoughtfully curated mood boards help visualize the brand's aesthetic direction, color palette, textures, imagery, and overall design vibe.

Mind Mapping: I brainstorm and explore design ideas by mapping out concepts that connect your brand’s message and audience expectations.

Concept Sketching: Initial logo concepts are sketched by hand, ensuring creative freedom and exploration before moving into the digital design phase.

Digitalizing the Logo: The best concepts are refined and digitized using professional design tools, with variations created for different applications and formats.

Final Presentation: You receive the complete brand package, including all logo files, patterns, typography, color palette, and strategic recommendations to ensure consistent brand usage.

What's included

Brand Strategy & Research Report:
A detailed document outlining market insights, competitor analysis, and strategies tailored for your brand growth.
Creative Direction Presentation:
Two carefully curated mood boards that set the visual direction and tone for your brand identity.
Custom Logo Design:
Delivered in all essential formats – PNG, JPG, AI, PDF, SVG, WEBP – for seamless use across digital and print media.
Brand Color Palette
Carefully selected color schemes to ensure brand consistency and recognition.
Typography Selection:
A set of typefaces that align with your brand's tone and visual identity.
Logo Style Guide
A comprehensive logo style guide, which outlines logo usage guidelines, color specifications, typography recommendations, and more

Example projects